Scorchers score triple extension as principal sponsors line up for new stadium
The Perth Scorchers' three largest sponsors have all agreed multi-year extensions ahead of the Big Bash team's move to the new Perth Stadium.Read more
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CUB marketing boss promises "next level" leveraging after NRL renewal
Carlton and United Breweries and its Victoria Bitter brand have locked in a raft of new assets as part of a five-year renewal with the NRL.Read more
AFL membership tally tops 900,000 for first time
Total membership of AFL premiership clubs has risen 3.7% year-on-year, with growth across two-thirds of clubs and ten teams posting all-time records.Read more
Sport critical but media rights hit "tipping point": Seven CEO
Seven West Media CEO Tim Worner says the network will continue to invest in the "key pillar" of live sport, but forecasts the long-term rise in broadcast rights prices have reached a "tipping point".Read more
International partnerships expert to lead SSO
International fundraising expert Emma Dunch will relocate from New York to Sydney to take up the role of chief executive officer at the Sydney Symphony Orchestra.Read more
Sixers take lessons from rival codes to diversify revenue
Sponsorship revenue for Big Bash teams will rise significantly again this season, and the clubs are also focussed on building alternate revenue streams such as membership and women's commercial opportunities, to bolster their bottom lines.Read more
Commercial veteran takes reigns at Touch Football Australia
Touch Football Australia has appointed former Melbourne Rebels and North Queensland Cowboys commercial chief Steve Mitchell as its new CEO.Read more
Melbourne City makes first A-League foray into eSports
Melbourne City has signed Australia's top-ranked FIFA gamer, becoming the first club in Australia to contract an eSports player.Read more
Audience fragmentation to bite sports but offers opportunity, Deloitte predicts
Live sport viewership has started to fall sharply in recent years, according to a landmark report from consulting giant Deloitte, which has found that a majority of fans prefer mediums other than TV for the first time.Read more
Wiggles major partner renewal a "no brainer"
Car-seat maker Infasecure and The Wiggles have signed a long-term partnership extension after early activations for the brand drove "incredibly powerful" results for the brand.Read more
