A-League club Melbourne City will be the beneficiary of a program of aggressive innovation from parent company, City Football Group, whose chief commercial officer says the club has now reached commercial sustainability.Read more
Younger Australians have a "greater focus on philanthropy than ever before" but expect tangible returns on their investment, according to Arnold Bloch Leibler's Tiffany Lucas.Read more
Women's NBL outfits Townsville Fire and Dandenong Rangers have each secured key partnerships for the 2017-18 season.Read more
Suncorp's Bingle will be replaced by NIB Health Funds on the back of Richmond's guernsey from next season as the private health insurer returns to AFL clubland.Read more
Beach Netball, a new initiative that adapts netball to be played on beaches, has added discount pharmacy giant Chemist Warehouse as a new sponsor.Read more
TLA Worldwide has been appointed as exclusive sponsorship sales agency for the Oceanic Pro League, the largest eSports competition in Australia.Read more
Edith Cowan University has agreed a decade-long expansion of its West Coast Eagles alliance, becoming naming rights sponsor of two precincts at the club's new training facility.Read more
The parent company of the NRL's Sydney Roosters has launched court action against Infinity Group, the financial firm which cancelled its sponsorship of the club after a drug scandal earlier this year.Read more
A new partnership between Swimming Australia and Lululemon will see the yoga and fitness multinational roll out several staff development initiatives.Read more
AGL will remain the presenting sponsor of two of Melbourne Victory's two largest off-field events as part of a multi-year renewal with the A-League side.Read more
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