Sixers principal partner inks long-term extension
iiNet has signed a bumper extension of its principal partnership with the Big Bash's Sydney Sixers, Sponsorship News can reveal.Read more
More latest news - page 810
Queensland Cricket commercial boss takes Hurricanes top job
Phil Rigby, Queensland Cricket's well-respected head of commercial, has been appointed general manager of the Hobart Hurricanes.Read more
Agency wrap: BMW appoints experiential; Swisse acquires Noisy Beast; and more
> Kojo wins experiential and sponsorship activation duties with BMW
> Swisse Wellness acquires Noisy Beast
> Havas S&E gains access to TEG Analytics data trove
> PMY appoints former World Surf League chief
> Catapult buys sport data analysis platforms for up to $4mRead more
Origin sponsor upheaval continues as Tooheys replaces VB at Blues
Lion has replaced rival brewer CUB in yet another iconic partnership, with Tooheys to replace VB as the NSW Blues' beer of choice.Read more
Biennale unveils new partners and program
The Biennale of Sydney has secured a new principal partner and major foundation supporter as it gets into full planning mode for next year's festival of art.Read more
Perth Arena secures Bankwest partnership; green-lights naming rights
Bankwest has agreed an "innovative" new partnership with Perth Arena, and the state government has also green-lit the stadium’s operator to begin the search for a top-level naming rights sponsor.Read more
HT&E to launch Australia's "first city-based" eSports competition
Media and entertainment firm Here, There & Everywhere, will launch a new events business and eSports league as part of a joint-venture with an Irish sports agency.Read more
Pay deal ushers in new test naming rights sponsor
Magellan Financial Group has been confirmed as the new naming rights sponsor of Australia's test cricket side in an alliance believed to be worth up to $20 million over three years.Read more
Optus announces bumper GC2018 investment; Etihad podcast tie-up; and more
> Optus to spend $20 million on GC2018 connectivity
> William Hill takes financial hit on Australian Open deal
> Etihad to stream Opera House podcasts on all flights
> Four'N Twenty gears up for "aggressive growth plans"
> Squash Australia signs Red Bull alliance
> Jets target Veolia partnership with trial run on youth teamRead more
Two major backers renew with A-League champions
Sydney FC has re-signed two key supporters and is inching close to a bumper new front-of-jersey sponsor ahead of the new A-League season.Read more
