Destination NSW figures underscore arts and culture tourism impact
More than 12 million 'cultural and heritage' tourists visited NSW in 2016, driving more than three times as many visitors as sporting events, according to Destination NSW.Read more
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Lion and BMW out as Buildcorp puts entire spend behind ARU women
The Australian Rugby Union has been dealt a triple blow, with its beer and automotive sponsors set to depart at the end of this year and a third sponsor scaling back its naming rights deal.Read more
New State of Origin major sponsor as Blues swap breweries
A prominent legal firm is set to replace Victoria Bitter as the Blues' major State of Origin sponsor, as the NSW Rugby League negotiates to swap its Carlton & United Breweries for rival brewing giant Lion.Read more
AFL Media chief departs for Fox Sports role
AFL Media boss and the code's new general manager of broadcast, Peter Campbell, has been appointed to the new role of chief commercial officer of Fox Sports.Read more
Suncorp to exit cross-border State of Origin partnerships
Suncorp will exit its Queensland Maroons and NSW Blues deals at the end of 2017 and has not ruled out cutting other existing sponsorships as it realigns its partnerships strategy.Read more
Pandora augments music partnerships with owned event series
Music streaming service Pandora has linked with Universal Music to turn rights-holder, creating a live concert series to engage with a "hard to reach" millennial audience.Read more
"New sponsorship structure" for Santos but Tour Down Under deal still a possibility
Natural gas company Santos is set to restructure its partnerships strategy this year after the end of its long-term $60m community investment deal with the SA Government, but the company is tipped to maintain its Tour Down Under naming rights.Read more
CitiBank renews with Swans to rack up 15 years
CitiBank will remain the second-largest sponsor of the Sydney Swans until 2020 after adding a further two years to its partnership.Read more
Cricket Australia looks to capitalise on growth in women’s game
Cricket Australia will hire its first-ever dedicated marketing manager to focus on elite women's cricket as female participation surges, with the first year of a $1m girl's cricket fund helping to double the number of girl's cricket teams.Read more
GC2018 adds three more sponsors as ticket interest surpasses expectations
The Gold Coast 2018 Commonwealth Games has clocked its 30th official partnership after receiving more than 1.2 million registrations for the first round of its ticketing ballot.Read more
