HCF to tap Giants Netball for health message
HCF has signed a grassroots-to-elite partnership with Netball NSW that will see it become the inaugural principal partner of the Giants Netball team.
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Critics take aim at CPA sponsorship campaign
Professional accountancy association, the CPA, is facing a member backlash over its marketing, sponsorship and promotional spending in recent years, with one critic saying the campaign is of "no use" to CPA's target audience.Read more
CUB to direct cricket dollars away from sponsorship
Carlton & United Breweries says its long-standing focus on sponsorship isn't under review despite the fact it will reallocate the millions of dollars from its expiring Cricket Australia partnership into direct advertising.Read more
Gemba appoints head of strategy
AFL Media's former head of strategy, Craig Roberts, will join sports marketing agency Gemba to lead its venues and management consultancy arms following the departure of Dale Wood.Read more
Victoria Uni ramps up sports focus with A-League alliance
Victoria University has signed a long-term strategic partnership with the A-League's Melbourne Victory as it looks to further its status as Australia's "leading sports university".Read more
Hankook inks first AFL deal
St Kilda has ended its two-year search for a long-term shorts sponsor, with Korean tyre brand Hankook taking over the position as part of its first foray into Aussie Rules.Read more
Australian Cricket to drink XXXX after VB departure
Lion's XXXX brand is set to replace Victoria Bitter as the official beer of Cricket Australia - but not on the shirt of the One-Day International team - in the first step of a major overhaul of CA's most valuable assets.Read more
Stawell Gift to support TAC's Easter message
The Transport Accident Commission has signed on as a major partner of the prestigious Stawell Gift, which is also in the market for a new naming rights sponsor following the departure of Woolworths.Read more
New shorts sponsor adds to Kangaroos' retention boom
North Melbourne is forecasting strong commercial growth in 2017 after retaining six of its key partners and adding renewables brand, Hello Solar, as shorts sponsor.Read more
Supercars deals galore ahead of Grand Prix
Boost Mobile, Bosch and Harley Davidson are among the new blue-chip brands to link with Supercars teams as the category gears up for this weekend's Australian Grand Prix.Read more
