CrownBet joins Tigers in upper-back slot
CrownBet has been quietly rolled out as a new major sponsor of the Wests Tigers - in the same month that Wests player Tim Simona was banned from the NRL, in-part for gambling and integrity offences.Read more
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Lululemon ramps up fitness sponsorship initiatives
Lululemon has signed a multi-year presenting partnership deal with the Run Melbourne festival in its largest local sponsorship to date.Read more
Spate of key partnerships for Roosters
The Sydney Roosters NRL side has opened the 2017 season with at least five new partnerships.Read more
CGU commits to massive Pies partnership
Collingwood president Eddie McGuire says the club's five-year renewal with premier partner CGU is the "biggest commercial deal" in the Magpies' history, making it among the largest partnerships ever signed at AFL club-level.Read more
Intel out; three in as Vivid targets record year
Vivid Sydney, Australia's largest cultural festival, has compensated for the departure of long-term presenting partner Intel by signing new partnerships with three blue-chip multinationals.Read more
New commercial boss as Netball NSW reshuffles executive
GWS has lost its third executive staffer in recent months, with marketing boss Rebecca Shaw moving to Netball NSW as part of a major recruitment push which has also seen the state netball body appoint new commercial and stakeholder relations chiefs.Read more
Saints to swap administrative HQ naming rights partners
St Kilda has agreed a seven-figure naming rights partnership and launched a new fundraising drive to help it secure $2.4m needed to relocate to a new administrative base.Read more
AOC names new chief executive
Veteran sports administrator Matt Carroll has beaten more than 300 candidates to be named the new chief executive of the Australian Olympic Committee.Read more
UNSW strikes Manuka Oval naming rights deal
GWS has secured its second naming rights sponsor in as many weeks, with the University of NSW's Canberra campus to take over as the title partner of Manuka Oval, twelve months on from the departure of Startrack.Read more
AFL maintains segmented drinks sector with CCA; PepsiCo renewals
Pepsi's Gatorade has signed a multi-million dollar renewal to remain the official sports drink of the AFL, despite some jostling from Coca-Cola Amatil's Powerade brand.Read more
