Wagering brand Ladbrokes will replace rival British bookmaker William Hill as the naming rights sponsor of the prestigious Cox Plate in a partnership the race operator says is "unprecedented in Australian sport".Read more
The Melbourne Vixens and NSW Swifts have each signed new sponsors to feature on their playing apparel in the inaugural Super Netball season.Read more
Western Australia's Labor opposition has pledged to sell naming rights to the state's 60,000-seat Perth Stadium if elected, with shadow treasurer Ben Wyatt saying the deal would add $10.5m to the state's budget over four years.Read more
The NSW Rugby League has reported an $810k surplus for the 2016 season and credited its commercial program, which has seen sponsorship, merchandising and membership revenue rise by over 50% in recent years.Read more
Bingo Industries has renewed and expanded its partnership with the St George Illawarra Dragons, replacing Kumho Tyres in the NRL team's sternum position.Read more
La Trobe University has partnered with the National Gallery of Victoria on new digital and educational initiatives which will see several thousand trees planted at the university.Read more
Victoria's Transport Accident Commission will pull out of its $200k-a-year partnership with the Geelong football club and will "ponder" its wider AFL partnerships strategy after Cats captain, Joel Selwood, was booked for speeding.Read more
Discount supermarket giant Aldi has rolled out its first leveraging campaign since signing on as the principal partner of Football Federation Australia's Miniroos late last year.Read more
Australia's Formula 1 Grand Prix has re-signed its university sponsor and signed three partners for its luxury hospitality precinct, while existing supporters including Jaguar and Swisse have unveiled leveraging plans for the event.Read more
BLK has signed its first major deals since emerging from administration under new ownership, inking a three-year renewal with the Melbourne Rebels and signalling its intention to target the burgeoning eSports sector.Read more
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