Youi moves into sponsorship with NRL alliance
Insurance challenger brand Youi has signed its first high-profile sponsorship, replacing AAMI as the official partner of the NRL's referees program on a multi-year deal.Read more
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Super Six golf attracts more support as Kumho extends
Four existing PGA of Australia sponsors will expand their current deals to include a presence at the PGA's Super Six tournament, taking support for the new golfing format to almost 20 sponsors.Read more
Data the key in Fitbit's Swimming Australia alliance
Wearable tech giant Fitbit has signed just its second sponsorship with an Australian sporting body, becoming an official partner of Swimming Australia's high performance unit.Read more
Giants; Swifts strike deals ahead of Super Netball debut
Netball NSW's two Super Netball teams, the Giants and Swifts, have both signed new multi-year partnerships as preparations for the first season of the league heat up.Read more
Diminished CUB deal paves way for Lion's AFL play
Lion's XXXX brand has become the first rival beer label to take advantage of CUB's restructured AFL alliance, signing a five-year branding and pourage deal with the Brisbane Lions.Read more
X-Blades launches AFL foray with Suns; Saints deals
St Kilda and the Gold Coast Suns have both dumped their BLK apparel deals in favour of a partnership with X-Blades and a third AFL team is set to follow suite, leaving BLK without any presence in the code.Read more
NAB restructures after sponsorship boss departs
NAB's long-serving head of sponsorships, Tim Clarke, has departed the company, with marketing lead Thomas Dobson taking charge of a restructured, decentralised partnerships team.Read more
Lions and Dockers chalk up more AFLW sponsors
The Fremantle Dockers AFL Women's side has unveiled a suite of ten sponsors for the inaugural AFLW season, while Brisbane's women's side has secured its first shorts partner.Read more
Roar secures one-off principal partner for Asian fixture
The A-League's Brisbane Roar has secured a last-minute partnership with a Chinese brand ahead of this week's Asian Champions League fixture against Shanghai Shenhua.Read more
New commercial chief as Cricket Australia restructures executive
Cricket Australia has made sweeping changes to its executive management team, with marketing and digital boss Ben Amarfio to take over the national body's vacant chief commercial position.Read more
