Woodstock Bourbon has exited its partnership with Supercars management a year early and instead will become the primary sponsor of Supercars team Tekno Autosports at five of the championship's biggest races.Read more
Adidas has inked a long-term extension with the Melbourne Victory, while the A-League side has also secured a new partnership with a state government agency.Read more
Global insurer Aon has signed one of the largest women's-specific partnerships in Australian sport, linking with a raft of Australian Rugby Union female programs in a long-term deal.Read more
Kia has extended its tennis footprint, signing on as an official sponsor of Australia's Davis Cup tie against the Czech Republic.Read more
NRL's Manly has recorded a trio of commercial victories, striking major partnerships with Lottoland and agreeing a favourable settlement with its estranged principal sponsor, Coco Joy.Read more
A surge of new partners ahead of the AFL Women's inaugural season has vindicated the code's "non-traditional" approach to commercialising the competition, with Rebel Sport and Wolf Blass the latest to sign on.Read more
The Western Force's new partnership with a Western Australian government agency has been slammed by the state police union, while rugby insiders have raised concerns that the $1.5m deal is "well above" market rates.Read more
With less than eight months until the tournament kicks off, ASX-listed resources giant, Oil Search, has signed on as the first sponsor of the 2017 Rugby League World Cup.Read more
The ARU has chosen science-based hydration brand SOS, as the new performance partner of the Wallabies in the company's largest Australian partnership.Read more
A wide-ranging new partnership will mean the Sydney Roosters' 2017 jersey will be the most valuable in the club's history, according to the NRL club's chief.Read more
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