Canberra festival signs first presenting partner
Singapore Airlines has signed on as the first-ever presenting partner of Canberra's Enlighten festival, in a deal Chief Minister Andrew Barr said would accelerate the growth of the event.Read more
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Volleyball Australia builds commercial momentum
Volleyball Australia has secured two new partnerships and a pair of key renewals, and commercial boss Rod Harys expects next year's Gold Coast Commonwealth Games to further boost sponsor interest in the sport.Read more
Force thrown $1.5m lifeline by WA Road Safety Commission
The Western Australian State Government has signed a $1.5 million partnership with the Western Force, with its Road Safety Commission taking naming rights and the front of jersey position.Read more
Special K links with AFLW in first-ever sponsorship
Kelloggs' Special K cereal has signed its first-ever sports sponsorship, with the new AFL Women's league representing an opportunity it "couldn't miss", according to marketing chief Tamara Howe.Read more
Supermarket giant to partner with revolutionary athletics series
Athletics Australia has landed a major coup for its new Nitro Athletics event, with supermarket chain Coles set to lead a field of blue-chip brands in sponsoring the event, Sponsorship News understands.Read more
Yakult rekindles Rebels deal after hiatus
Yakult has returned as a sponsor of the Super Rugby's Melbourne Rebels after a twelve-month absence in a move that team boss Andrew Cox says is a sign of the club's growing status.Read more
ISC the winner as Crows become the latest to dump BLK
The AFL's Adelaide Crows will cut ties with BLK despite the apparel company's new ownership, opting instead for a partnership with rival brand ISC.Read more
Surfing Victoria catches a couple of new deals
Surfing Victoria has renewed its partnership with specialist sports physiotherapy and conditioning network, Kieser Australia, and signed a new deal with City to Surf Mobile CafRead more
Fever secures two new alliances
The West Coast Fever has signed a pair of new sponsors in the lead in to the inaugural season of Suncorp Super Netball, including its second major partner.Read more
General Pants targets millennials with festival deals
Youth retailer General Pants Co. has made a triple-play into sponsorship, agreeing deals with two prominent music festivals and Australia's largest skateboarding competition.Read more
