Peugeot in, Volkswagen out in tennis reshuffle
Peugeot has moved quickly after ending its Sydney Roosters partnership to sign on as the official car partner of a pair of prestigious Australian Open satellite tournaments.Read more
More latest news - page 857
AFL-W shorts sponsors for Demons, Blues
A major women's fitness group has linked with the Melbourne Demons' women's AFL team, while Carlton has upsold an existing partner for its own AFLW entry.Read more
Cricket Australia plotting new commercial structure
Cricket Australia is likely to revise the structure of its commercial and sponsorship team in the new year after losing some key staffers, including veteran administrator Mike McKenna.Read more
Force to modify principal partner experiment; Clough re-signs
The Western Force will scale back its unique principal partner experiment after three seasons, and instead seeking a sole major sponsor to bolster its financial viability.Read more
Maccas continues AFL expansion with SANFL naming rights
McDonald's has replaced IGA as the naming rights partner of South Australia's premier Aussie Rules competition, which will be rebadged as the 'Maccas League' from 2017.Read more
Midsumma pulls plug on News Corp sponsorship
Midsumma Festival, Melbourne's largest gay and lesbian festival, has severed ties with major partner News Corp after pressure from community advocates.Read more
$1m partnership to support grassroots
The Australian Sports Foundation and major sponsor Spartan have teamed up for what the Foundation says is Australia's largest-ever grassroots equipment giveaway.Read more
Titans "reluctantly" terminate BLK deal; sign Classic Sportswear
Gold Coast chief executive Graham Annesley has pulled the plug on the Titans' apparel deal with the failed BLK, after the company's receivers could not guarantee delivery of the club's 2017 range.Read more
Giants Netball secures Bing Lee as inaugural partner
The new Giants Netball joint venture has landed electrical goods retailer Bing Lee as its first sponsor, as part of a wider deal between the retailer and Netball NSW, while Netball Victoria has also signed a key partnership.Read more
Tigers fans unimpressed by WestConnex alliance
Wests Tigers members and fans have slammed the NRL side for striking a new partnership with the controversial WestConnex roads development, with some threatening to boycott the club over the deal.Read more
