Manly sponsorship boss moves to The Sound Campaign
Sponsorship, experiential and commercial rights agency The Sound Campaign has appointed Manly's head of corporate, Luke Tucker, to the new position of partnerships director.Read more
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Surfing goes from strength to strength after content investment
Surfing Australia chief Andrew Stark says the peak body's recent move to take control of all broadcast and video production has helped lift sponsorship revenue and fan engagement to record levels.Read more
Boral steps up to the plate for women's baseball
Baseball Australia has become the latest national sporting body to secure an inaugural major sponsor for its women's team, through an expanded deal with leading cement firm Boral.Read more
MKTG continues expansion with new hire; awareness campaign
Newly-restructured Dentsu Aegis agency MKTG has added broadcast veteran Mike Lewis to its team, in a new role focussing on stadium technology and operations.Read more
Crows engagement and sponsor returns soar with new approach
Adelaide Crows chief Andrew Fagan says the club's significant investment in digital and commercial operations is paying dividends, with the Crows generating league-leading sponsorship revenue and digital engagement this season.Read more
AOC calls out “disappointing” financial sector
The Australian Olympic Committee's sponsor sales boss has lauded corporate interest in the coming Rio Olympics, but labelled the lack of support from the financial and banking sectors as disappointing.Read more
New Medibank strategy takes shape with Parkrun alliance
Medibank has linked up with Parkrun, Australia's largest running community, in the insurance giant's first national sporting partnership under a revamped marketing strategy.Read more
PGA reaps rewards from whole-of-sport commercial strategy
The PGA of Australia has landed its largest-ever apparel deal and a PGA Tour title sponsor following the roll-out of a new whole-of-sport strategy designed to boost sponsor engagement.Read more
Jayco backs Indigenous football
Gerry Ryan's Jayco Australia has signed on as a major sponsor of the AFL's Indigenous Broadcasting service.Read more
Cadbury leverages AOC deal with sales drive
Australian Olympic Committee sponsor Cadbury has unveiled two limited-edition flavours and a new social-led leveraging campaign to capitalise on the coming Rio games.Read more
