Supercars management has been forced to cancel its 2016 Kuala Lumpur event just hours after new title sponsor Virgin Australia flagged a major new Asian strategy, but CEO James Warburton has maintained an "absolute commitment" to expanding the sport into Asia.Read more
> Former NRL GM Pullen joins IAG in disruption role
> Intel and Jaguar highlight tech innovations with Vivid activations
> St Vincent's calls for alcohol sponsorship ban in sport and music
> Wolf Blass links with Manchester City in Asia
> Holden touches rugby grassroots with State of Origin campaignRead more
Australian rugby union star David Pocock's unique character and identity was instrumental in Dove's new marketing platform, which will double as a major leveraging campaign for the Unilever brand's Wallabies sponsorship.Read more
Queensland Rugby League has capitalised on its growing digital reach to sign two digital-only sponsors for the State of Origin series, including a national wagering brand.Read more
Premium vodka brand Grey Goose has signed on as the presenting partner for the Melbourne International Film Festival's opening night gala.Read more
CrownBet has made its first foray into motorsport, replacing the Skycity Casino as naming rights sponsor of the Supercars' Darwin Triple Crown event.Read more
Samsung has signed new partnerships with Netball Australia, Netball NSW and Netball Queensland, as well as five players from the Diamonds national side, as part of a new whole-of-sport sponsorship approach.Read more
HCF has unveiled a "refreshed" brand and advertising campaign, and distributed 5,000 heart-monitoring wristbands to Sydney Swans fans as part of its largest sponsorship activation to date.Read more
Hyundai's luxury Genesis model has swapped its cultural focus for a new presence in golf, striking a wide-ranging agreement with Golf Australia.Read more
Challenger telecommunications brand OVO will look to tap into the growing member footprint of Gymnastics Australia through a new content-sharing alliance.Read more
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