- Raiders major partner Huawei gifts jersey-front to autism charity - Former Fairfax sponsorship boss takes on Nine sales role - AOC closer to completing media puzzle with Austereo deal - Mariners appoint new business development lead - Cowboys strike regional airline dealRead more
The Northern Territory Government has opened negotiations to extend its $1.4m deal with AFL side Melbourne and committed $1m to the Parramatta Eels in its 2016-17 budget, despite the NRL team's off-field scandal.Read more
National baroque music group, the Australian Brandenburg Orchestra, nearly doubled sponsorship revenue in 2015 after expanding its touring presence in Queensland and Victoria.Read more
Carnival Corporation's P&O Cruises has linked with the South Sydney Rabbitohs's Cairns fixture as part of a wider promotional push for its far north Queensland program.Read more
Rights-holders should keep tight controls on sponsor activations and access to IP, says TEDxSydney sponsor boss Kate Dezarnaulds, who claims that maintaining brand integrity above sponsor dollars adds long-term value for both sponsors and consumers.Read more
Property group AVJennings has signed on as the official coaches' partner of St Kilda after the Saints mutually terminated its agreement with existing coach sponsor, Watersun Homes.Read more
Women's basketball superstar Lauren Jackson has been appointed commercial operations manager at the newly-restructured Women's NBL outfit, Melbourne Boomers.Read more
Rio Tinto has signed a long-term renewal with the AFL, making it the principal partner of a raft of the code's Indigenous elite, personal development and women's programs until at least 2020.Read more
Supercars sales boss Troy Bundy has taken on the top commercial job at Supercars powerhouse Walkinshaw Racing/Holden Racing Team, after industry stalwart Bruce Stewart stepped down from the role.Read more
The heads of the Melbourne and Sydney Symphony Orchestras have stressed the importance of philanthropy as the two companies faced tough sponsorship markets, and reduced grants in 2015.Read more