Cricket Australia's 2015-16 summer LED program, the largest-ever undertaken by an Australian sporting body, has delivered a massive uplift in engagement and sponsorship execution, according to CA partnerships boss, Michael da Costa-Alves.Read more
The Australian Ballet has won a major new partnership with Nature's Care and revealed a $3.1 million surplus, with sponsorship revenue rising by more than $500k in 2015.Read more
The Gold Coast 2018 Commonwealth Games has added its eighth and ninth sponsors as the event's organising committee continues to prioritise deals which assist event logistics.Read more
Renewable energy firm Solar Australia has snapped up a trio of the Gold Coast Suns' key assets, including its front of shorts, as part of a new partnership.Read more
Seiko will take its Australian Rugby Union connection to five years after signing an expanded deal with the peak rugby body, including a new digital focus.Read more
Australia's largest coffee event, The Rocks Aroma Festival, has inked a new advertising and commercial partnership with SBS's Food Network channel.Read more
A landmark broadcast agreement, an expanded national championship and a whole-of-sport approach for sponsors will "significantly" boost Netball Australia's commercial footprint, says deputy chief executive, Marne Fechner.Read more
The Supercars Championship has appointed specialist sponsorship and creative agency, The Sound Campaign, as exclusive commercial rights agency.Read more
ASX-listed travel firm Helloworld is in talks with the NRL and eyeing further sponsorships after a "toe in the water" alliance with Carlton's networking group delivered $14 million in new business in just a month.Read more
Medibank's overhauled sponsorship strategy will give the health insurance giant a clean slate to better support its new brand position, says head of partnerships, Sean Cadd.Read more
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