FMCG chief to lead Victoria’s tourism and events body
Veteran Mondelez executive Peter Bingeman has been appointed inaugural CEO of Visit Victoria, the newly-created state body responsible for tourism and major events.Read more
More latest news - page 910
Rights-holders out $2.3 million following demise of big sponsor
Three national sporting teams claim to be owed almost $2.3 million by failed private education group, Australian Careers Network, according to administration documents obtained by Sponsorship News.Read more
Comwire partners with Saints; The Star in $1.5m deal; and more
> Zika scare leads to condom partnership for AOC
> Adelaide firm expands to Victoria with Saints deal
> Deppro links with second NRL side
> The Star signs $1.5m Barnados partnership
> Luxury goods group extends Shute Shield backingRead more
Football Federation Victoria’s networking forum growing fast
Football Federation Victoria's Community in Business continues to expand rapidly, with at least five sponsors supporting the business networking group after less than a year in operation.Read more
WBBL principal sponsor extends tenure
Websters Lawyers has become the first principal sponsor of a Women's Big Bash League team to renew its deal following the tournament's inaugural success, re-signing with the Adelaide Strikers.Read more
Companies leveraging sponsorship to improve human resources
Leading companies such as Optus and St George Bank have closed the gap between human resources and sponsorship as they look to attract bright talent, according to TEDxSydney head of partnerships, Kate Dezarnaulds.Read more
Cricket NSW appoints new commercial boss
Former Liverpool FC and Sydney Swans sponsorship staffer, Travis Glen, has been appointed to lead Cricket NSW's commercial and events operations.Read more
Infinity switches NRL allegiances after Eels scandal
Financial services brand Infinity has signed on as a major sponsor of the Cronulla Sharks, just days after dumping its deal with the Parramatta Eels.Read more
Flexibility and balance the key to sponsorship: BMW
BMW's sponsorship philosophy has shifted away from mass-market awareness, with local marketing boss Stuart Jaffray saying that the brand's growing product line-up has led to a more tailored approach based on hitting the right audience.Read more
Sportsbet secures $60 million NRL alliance; pledges responsibility
SportsBet has signed a huge new partnership with the NRL, providing a timely boost to the code's commercial revenue, while NRL officials have stressed that strict responsibility safeguards will govern the deal.Read more
