Etihad Airways will work closely with tourism and events stakeholders to drive more visitors to the Sydney Opera House as part of a long-term renewal of its partnership with the iconic venue.Read more
Football Federation Australia will turn its attention to its digital strategy following a host of new and renewed sponsor agreements in 2016, most recently with TAG Heuer and Saba.Read more
Samsung will lend its expertise in virtual reality to the Australian Museum as part of a new partnership which will deliver two David Attenborough documentaries in VR.Read more
CareerOne, a subsidiary of the Andrew Demetriou-led Acquire Learning Group, has signed on as the official recruitment partner of the AFL.Read more
Huawei, Google and Jaguar are among the new sponsors of Sydney's largest cultural festival, Vivid Sydney.Read more
Holden has renewed its naming rights sponsorship of the marquee State of Origin series until at least 2018 but has dropped title rights to Australia's international rugby league side, the Kangaroos.Read more
The Gold Coast Suns AFL side has made a strong start to the 2016 season, with long-term extensions for two major sponsors and a raft of new local sponsors.Read more
The Australian Turf Club has appointed former senior Diageo sponsorship marketer, Jeffrey Lemon, to lead a restructured and expanded commercial department.Read more
A new sports tech firm headed by former chief executives of the AFL and Football Federation Australia has launched its first project, implementing the AFL's most comprehensive LED signage program.Read more
Cadbury and Big4 Holiday Parks have joined Australia's most prestigious foot-race, the Stawell Gift, as official partners.Read more
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