Samsung has fine-tuned its partnerships strategy, expanding its ambassador deal with surfing star Sally Fitzgibbons and pulling back from one of its highest-profile local sponsorships.Read more
Perth Glory boss Peter Filopoulos is confident a raft of new sponsorship assets and the likely end of Hyundai's exclusivity in the car category will allow the A-League club to double sponsorship revenue by 2020.Read more
AFL side Adelaide has continued its commercial momentum, securing a new deal with Chemist Warehouse after posting a near-$2 million financial turnaround in 2015.Read more
Ed McManus, the chief executive of ethical energy retailer Powershop, has said the identity and culture of both rights-holders and fellow sponsors is at the centre of his brand's sponsorship strategy.Read more
The Sydney Roosters NRL side has finalised its on-jersey assets for 2016 through new partnerships with a foreign exchange services firm and an international swimwear brand.Read more
QBE Australia's head of marketing has reaffirmed the company's commitment to long-term sponsorships, and stressed that that partnerships need "constant work" from sponsors and rights-holders to remain relevant.Read more
Hyundai has entered its third major cultural partnership in as many months, joining the 2016 Biennale of Sydney as major sponsor.Read more
Mathew Raward, the NRL's longest-serving sponsorship staffer, has accepted a redundancy as the organisation gears up for more changes to its commercial structure.Read more
Australia's arts and cultural rights-holders must look beyond traditional commercial strategies to break free of over-reliance on government funding, according to the lead marketer of Europe's largest cultural institution, the Southbank Centre.Read more
Bundaberg Rum has signed a major partnership with the North Queensland Cowboys as it weighs up a code-wide return to the NRL.Read more
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