Powerade offloads NRL match-ball duties to Schick
Schick Hydro will replace Powerade on the NRL's match-ball from 2016 in a rare sponsorship for the shaving brand.Read more
Schick Hydro will replace Powerade on the NRL's match-ball from 2016 in a rare sponsorship for the shaving brand.Read more
The NRL has been stung by flat sponsorship and digital revenue in 2015, failing to keep pace with commercial growth in rival sporting codes.Read more
AGL will partner with Super Rugby's Waratahs and the NSW Rugby Union in a deal giving the renewable energy company access to both the code's elite and grassroots tiers.Read more
The AFL Players' Association has continued its recent commercial momentum through a new partnership with national gym chain Fitness First.Read more
Sydney's Gay and Lesbian Mardi Gras is set to crack the $2 million sponsorship revenue barrier for the first time after low churn and new deals with major brands such as Medibank, Twitter and Facebook.Read more
NIB will be looking for new Victorian sponsorships from 2018, following its decision to split with long time AFL partner Geelong, which has entered into a new deal with rival health insurer, GMHBA.Read more
Jaguar, Hisense and LK Property Group will be joint-presenting partners of the Australian Formula 1 Grand Prix's revamped luxury hospitality precinct.Read more
Paul Sergeant, the chief executive of Etihad Stadium, has stepped down from the role, and experienced commercial staffer Michael Green will take over on an interim basis.Read more
Expanding truck brand Hino has agreed a long-term partnership with the V8 Supercars in a deal which includes broadcast tie-ins across both free-to-air and pay-TV.Read more
The NSW Rugby League has kept pace with its rival, the Queensland Rugby League, posting a strong sponsorship and marketing revenue rise after acquiring the 'Blatchey's Blues' supporter group.Read more