Sponsorship a key plank of marketing strategy for National Storage
National Storage will roll out a national sponsorship campaign from 2016 following the signing of three major deals across A-League, NRL and Big Bash League teams.Read more
More latest news - page 951
Stars win three deals to maintain Big Bash sponsorship lead
Three major deals – renewals with Mitsubishi and Dick Smith and a new partnership with National Storage – will maintain the Melbourne Stars' lead position for sponsorship revenue in the Big Bash League, according to CEO Clint Cooper.Read more
Football NSW to appoint new commercial chief
Football NSW will appoint a new head of commercial following the departure of current sponsorship boss Adam Dennison to take up a senior position at specialist sporting recruitment company, NSR Australia.Read more
Twenty3 wins UFC pitch for Rousey fight
Sport and entertainment agency Twenty3 will handle fan engagement and activation duties for the much-hyped Ultimate Fighting Championship event featuring superstar Ronda Rousey in Melbourne.Read more
Empty chairs in NRL management as Smith departs
The NRL is getting short of top-level commercial sports administrators, following today's announcement that chief executive Dave Smith will depart and with no replacement yet lined up for commercial boss Paul Kind.Read more
Caltex injects funding for Lowndes-driven Supercars venture
Long-term Craig Lowndes backer, Caltex, will fork out a multi-million dollar sum for title rights to the Bathurst champion's V8 Supercars vehicle from 2016.Read more
Land Rover ramps up rugby platform
Land Rover has extended its partnership with the ACT Brumbies and will also replace Wallabies sponsor BMW as a major backer of the Melbourne Rebels.Read more
Preparation and lead-in crucial for Olympic sponsorship: Cadbury
Mondelez will use a year-long lead in for its Australian Olympic Committee sponsorship, with Cadbury and other brand promotions kicking off months ahead of the Rio Games, says the brand's head of partnerships Lauren Fildes.Read more
Beechwood expands Jets alliance, two more join
Two Hunter-based businesses have signed new partnerships with the Newcastle Jets, and its major sponsor, Beechwood, has extended its deal to include the Jets' women's team.Read more
FFA confirms major Continental alliance
Football Federation Australia has snared global tyre brand Continental as a partner, eight months after a conversation with the brand began at the triumphant Asian Cup tournament.Read more
