Force extends BLK and unique jersey strategy
BLK has signed a long-term renewal with the Western Force after record jersey sales last year – and the Force will also continue with its innovative jersey sponsorship in 2016.Read more
More latest news - page 952
ANZ extends China link through tennis sponsorship
ANZ Bank will extend its kids tennis initiative into China as part of a wider tie-in with the Tennis Australia grassroots program it sponsors, ANZ Tennis Hot Shots.Read more
Sydney's Maritime Museum appoints commercial director
The Australian National Maritime Museum has appointed Deanna Varga to the permanent role of assistant director, commercial and visitor services after two years in an interim capacity.Read more
Happy little Vegemites to become Weet-Bix Kids
Sanitarium's Weet-Bix has stepped up to the role of title sponsor for Surfing Australia's SurfGroms initiative after another iconic brand, Vegemite, opted not to renew its contract.Read more
Canadian Club boosts spending on ''perfect" summer platform
Canadian Club whisky has strengthened its partnership with the Australian Open tennis Grand Slam after achieving strong brand recognition and sales growth in the first season of its sponsorship.Read more
Travel outfit scores significant victory with NBL
Publicly-listed travel agency Helloworld has signed its first large-scale sporting sponsorship in a deal with the National Basketball League.Read more
Live Nation notches first ‘always on’ sponsorship with Telstra
Telstra has bolstered its already formidable sponsorship platform in a multi-year alliance with the Australian operation of the world's largest music promoter, Live Nation.Read more
Mariners add four new sponsors but still searching for co-major
A quartet of brands, including the former major sponsor of Manchester United, have partnered with A-League side the Central Coast Mariners.Read more
CrownBet to benefit as gambling exodus from AFL continues
St Kilda, Essendon and the Western Bulldogs have joined three other AFL teams as signatories to an anti-gambling charter, but critics say that code-level sponsor CrownBet will gain more exposure as clubs turn away from wagering sponsorship dollars.Read more
Meares and Pearson to headline Cadbury's Olympics deal
Cadbury has signed two of Australia's most prominent Olympians, Anna Meares and Sally Pearson, as ambassadors as part of its Australian Olympic Committee partnership.Read more
