Technology entrepreneur Simon Hackett's charitable foundation has signed on as the presenting partner of WOMADelaide 2016, replacing the company he founded, Internode, as the festival's largest sponsor.Read more
Parramatta Stadium major sponsor Pirtek has thrown its support behind plans for a new western Sydney sporting venue, with CEO Stephen Dutton indicating the company would be interested in transferring sponsorship to the new venture.Read more
The Western Bulldogs will wear the corporate brand of Ballarat on team shorts in 2016 as part of a wider agreement with the Victorian Government and local council.Read more
Sponsorship News briefs - Ladbrokes, BHP and The Rocks Brewing secure dealsRead more
The push to maximise exposure for sponsors during the AFL and NRL Grand Finals last weekend saw the codes take two very different approaches to social media.Read more
The FFA is expected to unveil a host of new major sponsors for the Hyundai A-League, with NAB, Qantas and Continental Tires expected to sign up with the code within a week.Read more
The Brisbane Heat's Women's Big Bash League team has signed the fledgling league's first major team sponsorship.Read more
Bendigo Bank is aiming to enhance its community awareness with a new major partnership with the Australian Baseball League to support the sport at grassroots level.Read more
The Queensland Rugby League has established a new digital department to build engagement with its audience in the state.Read more
Qantas might be splashed across the jersey of the Wallabies at the Rugby World Cup, but it is Beats, Samsung and BMW which are winning the sponsorship battle after opting for integrated campaigns to drive their alliances.Read more
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