FRUKT launches locally amid upswing for festival sponsors
Global music and entertainment agency FRUKT has opened its first Australian office to capitalise on the growing commercial success of live music.Read more
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Tour of Tasmania bike-race hitches up with naming rights sponsor
Caravan manufacturer Jayco has extended its already-formidable sponsorship of cycling in Australia, signing on as naming rights sponsor of the Tour of Tasmania.Read more
Brydens to replace Meriton as Wests Tigers' major partner
Wests Tigers has landed the largest sponsorship deal in the NRL club's history which replaces Meriton, with existing sponsor Brydens upgrading to principal partner from next season.Read more
Stadium bonanza for Sydney with new infrastructure plan
The NSW Government has announced a new 30,000-seat stadium in Western Sydney and major upgrades for the ANZ Stadium and the SCG as part of a infrastructure plan worth in excess of $1 billion.Read more
Singapore Airlines backs Tour Down Under as campaign takes off
Singapore Airlines will use a new partnership with Australia's largest cycling race, the Tour Down Under, to boost its aggressive push into the local market.Read more
Finance and insurance provider targets Aussie Rules for launch
Service comparison start-up, 321Connect has signed new partnerships with resurgent AFL club St Kilda and the Victorian Amateur Football Association.Read more
Arts sponsorship rebounds as self-generated revenue closes on $80m
Corporate sponsorship in the arts overcame a flat 2013 to rise 12.5% across Australia's 28 major performing arts companies in 2014, achieving record levels of private investment.Read more
NBL sponsorship campaign gathers momentum with broadcast deal
Fox Sports is to broadcast all National Basketball League games live and in high-definition as part of a new package also containing provisions for free-to-air channels to simulcast marquee fixtures.Read more
Major golf tournaments tee-up naming rights
The PGA of Australia has secured a naming rights sponsor for the Western Australian PGA Championship, while the Queensland Open has extended with title partner Isuzu.Read more
Woolworths hospitality arm targets sponsorship to boost image
Woolworths has identified sponsorship as a key channel to revive its flagging liquor and hotels business, the Australian Leisure and Hospitality Group.Read more
