The Penrith Panthers NRL side is set for a record commercial season, signing a new membership partner as it closes in on 20,000 members. It will also renew ties with key partner, Hostplus.Read more
Foxtel Arts and the Queensland Symphony Orchestra have entered a new partnership which will include support for both broadcast and artistic programs.Read more
The Sydney Opera House has struck its first-ever naming rights deal with computer-tech brand, Intel. The chip maker is to take title rights at the Sydney icon's broadcast studios.Read more
Chemist Warehouse has continued its prolific sponsorship roll-out, signing on as the first official partner of the newly-rebranded National Basketball League.Read more
After its first year, Football Federation Australia's new digital strategy resulted in a 72% upswing in online revenue and sponsors have been quick to embrace the concept, says FFA head of commercial, Luke Bould.Read more
Former Sydney Kings general manager Rod Harys has been appointed as Volleyball Australia's first chief commercial officer as the sport looks to capitalise on next year's Olympics.Read more
Volvo will replace IBM as naming rights sponsor at the NSW Waratahs' club headquarters but the car-maker is yet to confirm it will remain as front-of-jersey partner into next season.Read more
Sydney FC has continued to build its commercial momentum in the lead-up to the new A-League season, upselling a pair of sponsors to key assets.Read more
The Australian Academy of Cinema and Television Arts has secured Presto as presenting partner as part of the academy's new broadcast deal with the streaming service's part-owner, Seven.Read more
Hyundai is to join up with Perth Glory for the coming A-League season – its first major partnership with a club in the competition to which it holds naming rights.Read more
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