NRL powerhouse the Canterbury-Bankstown Bulldogs is set for a record sponsorship year after re-signing major sponsor Jaycar and chief executive Raelene Castle is confident further renewals will follow.Read more
Chinese banking payments company UnionPay International has signed its first large-scale sponsorship in Australia, joining the Melbourne Festival as a major partner.Read more
Alcohol and food giant Lion has restructured its senior marketing roles, appointing Tanya Marler to the role of marketing director - brand and innovation, which includes responsibility for sponsorship.Read more
Toyota will expand its surfing partnerships to include an ambassador deal with former world champion Joel Parkinson with a focus on the company's new Landcruiser model.Read more
Long-term Nissan Motorsport supporter OneSteel Reinforcing will upgrade to naming rights of Todd Kelly's vehicle at this weekend's Sydney Motorsport SuperSprint.Read more
Fountain Sauces and McDonald's are the latest brands to roll out consumer promotions in partnership with the AFL as the code continues its focus on generating licensing revenue.Read more
Yarra Trams has signed a new partnership with the Melbourne Writers Festival and will promote the alliance through a cross-promotional activation encouraging commuters to support the festival.Read more
RaboDirect will depart its naming rights sponsorship with the Melbourne Rebels at the end of this year, with the bank to reallocate its sponsorship spend in line with "evolving business objectives", according to Australian marketing chief Greg McAweeney.Read more
The bill for Tatts Group's major sponsorship campaign to launch its UBET wagering brand came in at $1.4m and has delivered strong brand awareness in its first few months, according to Tatts' annual report.Read more
Coates Hire has taken the naming rights to the V8 Supercars' Sydney 500 but this weekend's other Sydney event, the Motorsport Park SuperSprint, is likely to go unsold.Read more
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