Bumper Collingwood deal pays for itself: GM Holden
Holden is selling close to 200 cars a year through its Collingwood partnership, which it today expanded to include naming rights to the club's state of the art administrative base.Read more
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Sponsorship central to Treasury Wine marketing
A 50% increase in consumer marketing and sponsorship activity helped drive a return to profit for listed wine giant Treasury Wine Estates, according to its annual results.Read more
AFL $2.5 billion deal ensures broadcast leadership
The AFL has trumped rival football codes with a $2.508 billion, six-year broadcast agreement with Seven, Foxtel and Telstra.Read more
Allphones Arena set for new naming rights deal
Australia's largest live music venue, Allphones Arena, will have a new name in 2016, with a fresh naming rights sponsor lined up, according to insiders.Read more
V8 teams shuffle sponsors and livery
V8 Supercars teams DJR Team Penske and Walkinshaw Racing have each unveiled new livery and upgraded sponsors ahead of this weekend's Sydney Motorsport Park SuperSprint.Read more
Asian link proves fertile ground for major arts groups
The Federal Government will provide more than $600,000 in funding for cultural outreach programs by seven Australian performing arts companies in South Korea, Hong Kong and China.Read more
Perth Stadium naming rights stance not fixed in stone
Western Australian Premier Colin Barnett has conceded that his decision not to sell naming rights to the state's new premier stadium is not binding on future governments, with the decision under fire from the State Opposition.Read more
Chime Insights appoints first Australian MD
Former Edelman research and insights boss, Floyd McMillan, has been appointed as managing director of Chime Insights in a role that will see him work with the company's sponsorship clients.Read more
NBL strikes supply deal with Wilson
Wilson Sporting Goods Co. will replace Spalding as the official game ball supplier of the National Basketball League on a long-term deal.Read more
Samsung in three-year Questacon tech partnership
Samsung will provide a range of technology solutions to Questacon as part of a long-term education partnership, the first since the brand undertook a review of its sponsorship properties.Read more
