Twenty3 wins UFC pitch for Rousey fight Tuesday, 20 Oct 2015 Sport and entertainment agency Twenty3 will handle fan engagement and activation duties for the much-hyped Ultimate Fighting Championship event featuring superstar Ronda Rousey in Melbourne. Read more
Empty chairs in NRL management as Smith departs Tuesday, 20 Oct 2015 The NRL is getting short of top-level commercial sports administrators, following today's announcement that chief executive Dave Smith will depart and with no replacement yet lined up for commercial boss Paul Kind. Read more
Caltex injects funding for Lowndes-driven Supercars venture Tuesday, 20 Oct 2015 Long-term Craig Lowndes backer, Caltex, will fork out a multi-million dollar sum for title rights to the Bathurst champion's V8 Supercars vehicle from 2016. Read more
Land Rover ramps up rugby platform Monday, 19 Oct 2015 Land Rover has extended its partnership with the ACT Brumbies and will also replace Wallabies sponsor BMW as a major backer of the Melbourne Rebels. Read more
Preparation and lead-in crucial for Olympic sponsorship: Cadbury Monday, 19 Oct 2015 Mondelez will use a year-long lead in for its Australian Olympic Committee sponsorship, with Cadbury and other brand promotions kicking off months ahead of the Rio Games, says the brand's head of partnerships Lauren Fildes. Read more
Beechwood expands Jets alliance, two more join Monday, 19 Oct 2015 Two Hunter-based businesses have signed new partnerships with the Newcastle Jets, and its major sponsor, Beechwood, has extended its deal to include the Jets' women's team. Read more
FFA confirms major Continental alliance Friday, 16 Oct 2015 Football Federation Australia has snared global tyre brand Continental as a partner, eight months after a conversation with the brand began at the triumphant Asian Cup tournament. Read more
Force extends BLK and unique jersey strategy Friday, 16 Oct 2015 BLK has signed a long-term renewal with the Western Force after record jersey sales last year – and the Force will also continue with its innovative jersey sponsorship in 2016. Read more
ANZ extends China link through tennis sponsorship Friday, 16 Oct 2015 ANZ Bank will extend its kids tennis initiative into China as part of a wider tie-in with the Tennis Australia grassroots program it sponsors, ANZ Tennis Hot Shots. Read more
Sydney's Maritime Museum appoints commercial director Thursday, 15 Oct 2015 The Australian National Maritime Museum has appointed Deanna Varga to the permanent role of assistant director, commercial and visitor services after two years in an interim capacity. Read more
