Netball WA restructures management
Netball WA has restructured its commercial management team and also signed a new sponsorship deal with WA medical services group, RediMed.Read more
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Linebreak targets sponsorship deals for expansion
Compression garments brand Linebreak has signed partnerships with two A-League clubs and Touch Football Australia as it ramps up its local operations.Read more
Mondelez sponsorship evolution continues with Olympics alliance
Confectionery giant Mondelez will use a new partnership with the Australian Olympic Committee to promote up to seven of its brands, including Cadbury and Oreo, as the AOC nears its $40m sponsor target.Read more
Priceline increases Netball SA spend
Priceline Pharmacy has netted a long-term renewal with Netball South Australia and the Adelaide Thunderbirds, expanding its partnership to include naming rights to the Netball SA Stadium.Read more
BankMecu to use Melbourne Fringe to support rebrand
BankMecu will use its Melbourne Fringe Festival naming rights as a platform to promote its new brand, Bank Australia, which it will transition to later this month.Read more
NBL sponsors waiting in the wings for broadcast details
The NBL has beefed up its sales team and new general manager Jeremy Loeliger says a raft of potential sponsors are keen to back the sport – contingent on a new media deal currently being negotiated with a range of broadcasters.Read more
Lion's XXXX to partner with Surfing Australia
Surfing Australia has partnered with Lion's XXXX Summer Bright Lager, making it the first national sporting body to replace its Federal Government 'Be the Influence' anti-alcohol funding with an alcohol sponsor.Read more
Victorian Government to streamline its brands
The Victorian Government has announced it will unite its "confusing and disparate branding", including its tourism and major events agencies, under a single brand for the first time.Read more
Tennis Australia eyeing January domination
Tennis Australia will invest its rapidly-growing revenue streams into a range of engagement initiatives, including doubling the size of the Australian Open precinct and partnering with entertainment brands to bring new fans to the sport, says commercial director Richard Heaselgrave.Read more
Commonwealth Games sponsorship strategy takes shape with key hires
The Gold Coast's 2018 Commonwealth Games will appoint a pair of senior sponsorship managers as it looks to attract up to $100 million in sponsorship revenue.Read more
