Happy little Vegemites to become Weet-Bix Kids Thursday, 15 Oct 2015 Sanitarium's Weet-Bix has stepped up to the role of title sponsor for Surfing Australia's SurfGroms initiative after another iconic brand, Vegemite, opted not to renew its contract. Read more
Canadian Club boosts spending on ''perfect" summer platform Thursday, 15 Oct 2015 Canadian Club whisky has strengthened its partnership with the Australian Open tennis Grand Slam after achieving strong brand recognition and sales growth in the first season of its sponsorship. Read more
Travel outfit scores significant victory with NBL Wednesday, 14 Oct 2015 Publicly-listed travel agency Helloworld has signed its first large-scale sporting sponsorship in a deal with the National Basketball League. Read more
Live Nation notches first ‘always on’ sponsorship with Telstra Wednesday, 14 Oct 2015 Telstra has bolstered its already formidable sponsorship platform in a multi-year alliance with the Australian operation of the world's largest music promoter, Live Nation. Read more
Mariners add four new sponsors but still searching for co-major Wednesday, 14 Oct 2015 A quartet of brands, including the former major sponsor of Manchester United, have partnered with A-League side the Central Coast Mariners. Read more
CrownBet to benefit as gambling exodus from AFL continues Tuesday, 13 Oct 2015 St Kilda, Essendon and the Western Bulldogs have joined three other AFL teams as signatories to an anti-gambling charter, but critics say that code-level sponsor CrownBet will gain more exposure as clubs turn away from wagering sponsorship dollars. Read more
Meares and Pearson to headline Cadbury's Olympics deal Tuesday, 13 Oct 2015 Cadbury has signed two of Australia's most prominent Olympians, Anna Meares and Sally Pearson, as ambassadors as part of its Australian Olympic Committee partnership. Read more
WOMADelaide gains major support from tech philanthropist Tuesday, 13 Oct 2015 Technology entrepreneur Simon Hackett's charitable foundation has signed on as the presenting partner of WOMADelaide 2016, replacing the company he founded, Internode, as the festival's largest sponsor. Read more
Pirtek flags interest in new stadium naming rights Monday, 12 Oct 2015 Parramatta Stadium major sponsor Pirtek has thrown its support behind plans for a new western Sydney sporting venue, with CEO Stephen Dutton indicating the company would be interested in transferring sponsorship to the new venture. Read more
AFL’s Bulldogs to strengthen links with Ballarat Monday, 12 Oct 2015 The Western Bulldogs will wear the corporate brand of Ballarat on team shorts in 2016 as part of a wider agreement with the Victorian Government and local council. Read more
