Labrokes, BHP and The Rocks Brewing secure deals Monday, 12 Oct 2015 Sponsorship News briefs - Ladbrokes, BHP and The Rocks Brewing secure deals Read more
‘Festival of the boot’ delivers social success for sponsors Monday, 12 Oct 2015 The push to maximise exposure for sponsors during the AFL and NRL Grand Finals last weekend saw the codes take two very different approaches to social media. Read more
Qantas, NAB, Continental poised to reveal A-League deals Friday, 09 Oct 2015 The FFA is expected to unveil a host of new major sponsors for the Hyundai A-League, with NAB, Qantas and Continental Tires expected to sign up with the code within a week. Read more
Heat’s Epic WBBL first Friday, 09 Oct 2015 The Brisbane Heat's Women's Big Bash League team has signed the fledgling league's first major team sponsorship. Read more
Bendigo Bank steps to the plate Friday, 09 Oct 2015 Bendigo Bank is aiming to enhance its community awareness with a new major partnership with the Australian Baseball League to support the sport at grassroots level. Read more
QRL targets digital growth with new strategy and staff Thursday, 08 Oct 2015 The Queensland Rugby League has established a new digital department to build engagement with its audience in the state. Read more
Heineken, Fox Sports, Beats emerge from Rugby scrum Thursday, 08 Oct 2015 Qantas might be splashed across the jersey of the Wallabies at the Rugby World Cup, but it is Beats, Samsung and BMW which are winning the sponsorship battle after opting for integrated campaigns to drive their alliances. Read more
BMW forges Melbourne Symphony link Thursday, 08 Oct 2015 Luxury auto brand BMW has continued to expand its local partnerships strategy through a new alliance with the Melbourne Symphony Orchestra. Read more
Bupa’s cricket sponsorship review opens up state branding option Thursday, 08 Oct 2015 State cricket associations will be able to promote their major partners on the front of their Sheffield Shield kit this summer after Cricket Australia introduced new rules following health insurer Bupa's decision to downgrade its sponsorship and relinquish naming rights to the competition. Read more
Thirty years on: arts centre secures first major sponsorship Wednesday, 07 Oct 2015 Thirty years after it was founded, the Arts Centre Melbourne has announced its first ever principal partnership, with the Bank of Melbourne joining as major sponsor. Read more
