Sydney FC has signed a new sponsor across two key apparel positions for its W-League team, with the public interest generated by the recent Women's World Cup assisting the deal, according to CEO Tony Pignata.Read more
The Nine Network has secured a chunk of streaming rights to the NRL's marquee games as part of its bumper new broadcast deal, in a move which raises questions about the code's naming rights and digital partnership with Telstra.Read more
The AFL's brand and marketing insights division will in future report to the League's head of commercial, Darren Birch, as part of a wider management restructure.Read more
The Brisbane Roar has upgraded insurance broker Steadfast to serve as its principal partner for the coming A-League season, replacing long-serving front of jersey sponsor, The Coffee Club.Read more
Samsung's SlideLiner rugby union activation, conceived by Traffik, has taken home three awards at the Australian Promotional Marketing Association awards night, including best sponsorship tie-in campaign.Read more
Women's gym chain Fernwood Fitness has signed on as an inaugural sponsor of Tough Mudder spin-off event Mudderella, which will launch in Australia in November.Read more
Erebus Motorsport has become the first V8 Supercars outfit to capitalise on the Championship's exhibition race in Malaysia, signing a one-off partnership with a solar-power firm.Read more
The National Basketball League has launched a comprehensive rebrand with a new website and logo, and league manager Jeremy Loeliger says broadcast discussions are also moving ahead.Read more
The Sydney Cricket & Sports Ground Trust, the managing body of the SCG and Allianz Stadium, has signed a seven-year renewal of its exclusive hospitality agreement with the MatchPoint Group.Read more
Melbourne's Malthouse Theatre has bolstered its sponsorship and philanthropy team, with former Melbourne Fringe chief executive Jayne Lovelock joining as development manager.Read more
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