Sponsorship deals generate up to 10% of hotel giant Accor's business in Australia, according to COO Simon McGrath, who says the brand's new Tennis Australia agreement will bolster its Asian ties and loyalty program.Read more
A third of NRL teams now have compensation law partners after Brydens signed its third partnership in the code with the Sydney Roosters.Read more
Sponsors such as Citi, Dan Murphy's and Foxtel will target the high-spending habits of Good Food & Wine Show attendees when its Sydney show launches this week.Read more
Recall and intention to purchase metrics skyrocketed for A-League sponsors in the last financial year, according to research conducted for Football Federation Australia.Read more
The Tasmanian State Government strongly supports North Melbourne playing in Hobart but Premier Will Hodgman says commercial partners should pick up the shortfall if the Hobart City Council doesn't renew its funding.Read more
Whisky brand Jack Daniel's and jeans label Levi's will return as sponsors of music festival Out on the Weekend, which will expand to Sydney for the first time.Read more
Hawthorn and the Tasmanian Government will continue their alliance until 2021 in a restructured partnership that values the Hawks jersey-front at almost $2 million a year.Read more
Leading Australian sponsorship agency CSM will gain better access to capital and exposure to a wider client network if WPP's takeover of its global owner Chime Communications goes ahead, according to Chime chairman Lord Davies.Read more
The Tasmanian Greens and some sports marketing consultants have questioned the Tasmanian Government's long-term sponsorship renewal with Hawthorn, on the grounds the state government has failed to justify the deal's ROI.Read more
HSBC will kick off its largest leveraging program in Australia through a virtual reality installation in Sydney that will promote its retail banking business and Wallabies partnership.Read more
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