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Rugby League World Cup chief sets big goals

Rugby League World Cup chief executive Michael Brown has laid out ambitious sponsorship and attendance targets for the 2017 tournament and will soon start recruiting key staff for the event.Read more

Think globally, act locally on partnerships: DHL

Logistics giant DHL will roll out focused marketing campaigns in Australia to activate a number of global partnerships, with sponsorship an especially effective marketing medium in Australia, according to local DHL chief Gary Edstein.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?