Qantas plunges big bucks into art Tuesday, 29 Sep 2015 A $2.75 million gift from the Qantas Foundation will bankroll a series of new acquisitions by the Museum of Contemporary Art and the UK's Tate gallery as part of an international joint acquisition program. Read more
Sperry dives in with swimming and promises more sponsorship in other sports Monday, 28 Sep 2015 American fashion brand Sperry – owner of the classic Sperry Topsiders brand – has foreshadowed further sponsorships with "iconic" Australian sports after announcing its first Australian deal with Swimming Australia. Read more
Bundy brings AFL and NRL activations together Monday, 28 Sep 2015 Bundaberg Rum has redefined having a bet each way in the football stakes with its AFL and NRL Football Finals Legends activation featuring Hawthorn great Robert DiPierdomenico and Bronco's legend Wally Lewis. Read more
Freo looks to cap strong year with key deals Monday, 28 Sep 2015 Despite falling at the second last hurdle in its bid for a championship, AFL powerhouse Fremantle is in advanced renewal discussions with three key sponsors after hitting its 2015 sponsorship revenue targets, aided by its strong on-field performances. Read more
QBE renews A-League's longest-running partnership Monday, 28 Sep 2015 Leading global insurance group, QBE, has extended its decade-long principal deal with the Perth Glory. Read more
Big Bash trumps AFL, NRL in media exposure, according to new research Friday, 25 Sep 2015 Cricket Australia's Big Bash League is now delivering more efficient brand awareness for its sponsors than either the AFL or NRL, according to new research from Futures Sport + Entertainment. Read more
Wanderers to focus on member leveraging as fan base grows Friday, 25 Sep 2015 The Western Sydney Wanderers will look to capitalise on their rapidly-growing supporter base with the A-League's first member rewards program and a new membership partner. Read more
Westpac Private Bank signs on with water polo event Friday, 25 Sep 2015 Water Polo by the Sea, the annual sporting and social event held at Bondi Icebergs, has agreed a partnership extension with Westpac Private Bank. Read more
NBL adds two more blue-chip brands to roster Thursday, 24 Sep 2015 Telstra and Europcar have signed on as major partners of the National Basketball League. Read more
Jets community lures global smartphone manufacturer Thursday, 24 Sep 2015 Smartphone and tablet brand Alcatel Onetouch has become the fourth major sponsor to join the reinvigorated Newcastle Jets A-League team. Read more
