Subaru to drive Liberty sales through film festival partnership
Subaru has replaced Audi as auto partner of the Melbourne International Film Festival for the launch of its sixth-generation Liberty mid-sized sedan.Read more
More latest news - page 970
Mixitup gears for growth with staff expansion
Sponsorship agency Mixitup has appointed former Sydney Gay and Lesbian Mardi Gras chief executive Michael Rolik and experienced Cricket Australia staffer Julia Watt to senior positions as part of a major local expansion.Read more
Vegemite moves away from sponsorship
Vegemite's four-year association with Surfing Australia has ended and the brand is unlikely to reinvest in sponsorship - although SA has lined up a replacement partner.Read more
Victorian Government commitment secures football festival
The Victorian Government has forked out funds to retain the International Champions Cup football tournament in Melbourne after its inaugural run was attended by more than 200,000 people.Read more
FMCG brands are missing sponsorship benefits: beverage chief
Coconut water brand Coco Joy has focused its marketing spend in sponsorship and this has been crucial in quickly establishing an identity for the product, according to the brand's chief executive Tim Xenos, who says most FMCG brands under-use the sponsorship channel.Read more
Moving image centre wins new sponsors for Bowie show
The Australian Centre for the Moving Image has boosted its marketing team and signed some new partnerships in the lead up to its David Bowie retrospective.Read more
Grill'd branches into AFL grassroots
Healthy burger chain Grill'd has continued its sponsorship expansion through a deal with the Victorian Amateur Football Association.Read more
Elite Sports rebrand underway as agency eyes golf, major events
Elite Sports Properties will rebrand to 'TLA Australia' after it was acquired by the American talent agency TLA, and chief executive Craig Kelly says the business is set to expand into new sectors thanks to an injection of capital from the new owners.Read more
Italian brand replaces Tissot as MotoGP title sponsor
Prolific MotoGP sponsor Pramac will replace Tissot as naming rights partner of the 2015 Australian MotoGP in its first ever local deal.Read more
Qantas extends golfing promotion with Golf Queensland
The Qantas Golf Club, the airline's frequent flyer program for golfers, will sponsor the Queensland Open as it looks to expand its member base.Read more
