Football supporters are early-adopting consumers: study Thursday, 24 Sep 2015 Fans of the various football codes are more likely than regular shoppers to be aware of new products in the auto and alcohol categories, according to new research. Read more
TAC extends its largest commercial sponsorship Wednesday, 23 Sep 2015 The Transport Accident Commission has signed a renewal of its long-running naming rights deal with AFL Victoria. Read more
Izzy Folau to headline Samsung's World Cup campaign Wednesday, 23 Sep 2015 Samsung has unveiled a new cross-platform marketing campaign, centred around its Australian Rugby Union partnership as the Wallabies begin their World Cup campaign. Read more
Xbox takes to Mount Panorama for Forza launch Wednesday, 23 Sep 2015 Microsoft Xbox has increased its V8 Supercars involvement to include a strong promotional presence at this year's Bathurst 1000. Read more
WA to make festivals a centrepiece of tourism strategy Tuesday, 22 Sep 2015 The State Government of Western Australia has launched a new food and wine tourism strategy designed to lift inbound tourist revenue by one third by 2020. Read more
Coates Hire continues sponsorship push with NRL deal Tuesday, 22 Sep 2015 Coates Hire has signed its third partnership with a national sporting code in twelve months, becoming an official sponsor of the NRL. Read more
NSW Health extends with Live Nation Tuesday, 22 Sep 2015 State government agency NSW Health has renewed its partnership with Australia's largest live music promoter, Live Nation. Read more
Bartercard partners with NBL’s Crocodiles Monday, 21 Sep 2015 The Townsville Crocodiles NBL franchise has signed Bartercard as its first major partner since coming close to folding in the NBL off-season. Read more
AFL a rich ground for car sales: Roy Morgan Monday, 21 Sep 2015 Mazda, Volkswagen and Toyota are among the car manufacturers likely to benefit from AFL sponsorship, according to a new study, which has found AFL supporters are much more likely than average to be in the market for a new car. Read more
2XU boss departs for senior Cricket Australia role Monday, 21 Sep 2015 Kevin Roberts will leave his role as 2XU chief executive to take up an executive position at Cricket Australia. Read more
