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New sponsorship chiefs at Souths and WAFC

South Sydney Rabbitohs will restructure its sponsorship and sales team following the departure of its head of sponsorship, Daniel Grace, who will take on the top commercial role at the West Australian Football Commission.Read more

Melbourne City deals show benefit of global sports ownership

Access to Australia's "sports-crazy" market through football team Melbourne City was a key factor in brands such as Nissan and software firm SAP partnering globally with the team's owner, City Football Group, according to the group's commercial director Omar Berrada.Read more

Sponsorship to play key role for Tourism NT

The Northern Territory Government has committed $1.3m to sponsorship in 2015-16 and also plans to increase its use of collaborative marketing campaigns, such as its 'Million Dollar Fish' promotion, which is underwritten by corporate sponsors.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?