Antler expands racing strategy with Cox Plate sponsorship Friday, 18 Sep 2015 Antler Luggage has extended its partnership with the Moonee Valley Race Club to include a presence on the prestigious Cox Plate race-day. Read more
W-League broadcast deal to boost sponsorship Friday, 18 Sep 2015 The new ABC/Fox Sports broadcast deal for the W-League will bring more exposure to sponsors of women's football, according to club executives. Read more
Key partners retain Titans links Friday, 18 Sep 2015 Three of the NRL's Gold Coast Titans' largest sponsors have committed to new deals with the club. Read more
Saints exploring NZ options after Wellington deal finishes Thursday, 17 Sep 2015 St Kilda's alliance with the City of Wellington Council will not be renewed but the club is committed to tapping into a second market in New Zealand, according to Saints CEO Matt Finnis. Read more
AGL takes naming rights for Victory business network Thursday, 17 Sep 2015 AGL Energy has signed on as the first naming rights sponsor to Melbourne Victory's business networking group as part of a renewed partnership with the A-League side. Read more
"Cynical" Australians unswayed by brand ambassadors Thursday, 17 Sep 2015 Australians are far more cynical about celebrity endorsement of food products than other Asian countries, with less than one in ten considering it an effective marketing tool, according to research conducted by global PR agency Weber Shandwick. Read more
Legal group adds to sponsorship portfolio with Bulldogs deal Wednesday, 16 Sep 2015 Brydens Lawyers has signed another deal at NRL club level, becoming the membership partner of the Canterbury-Bankstown Bulldogs. Read more
NAB moves into live entertainment with Live Nation deal Wednesday, 16 Sep 2015 NAB has signed a wide-ranging alliance with entertainment giant Live Nation, securing category exclusive partnership for financial services for all Live Nation Australia events. Read more
Bendigo Bank takes naming rights to WNBL team Wednesday, 16 Sep 2015 Bendigo Bank has upgraded to principal partner of Women's National Basketball League franchise the Bendigo Spirit. Read more
Cowboys ride loss of sponsors to post record commercial growth Tuesday, 15 Sep 2015 North Queensland has overcome high sponsor churn last season to move into the top-four sponsorship revenue-generating teams in the NRL. Read more
