Virgin returns to NBL sponsorship Tuesday, 15 Sep 2015 Virgin Australia will return as the official airline of the National Basketball League in another key partnership for the sport. Read more
Blue Sox and Aces deals finalise ABL's naming rights slots Tuesday, 15 Sep 2015 All six of the Australian Baseball League's franchises will start the 2015-16 season with a title partner, with the Melbourne Aces and Sydney Blue Sox each locking in naming rights sponsors. Read more
Wanderers alliance to support WSU rebrand Monday, 14 Sep 2015 The newly-rebranded Western Sydney University has agreed a long-term partnership extension with the A-League's Western Sydney Wanderers. Read more
Sponsorship revenue strong as WACA returns to surplus Monday, 14 Sep 2015 Cricket Australia's new centralised hospitality sales model has put a major dent in the Western Australian Cricket Association's commercial income, but strong performances by the Perth Scorchers helped the WACA to a sizeable profit. Read more
Harvey Norman takes naming rights to Bathurst all-women's team Monday, 14 Sep 2015 Harvey Norman has continued its recent focus on women's sport, signing a multi-year deal as major sponsor of the pioneering all-female entry to the Bathurst 1000. Read more
Growth in Big Bash sponsorship lifts Cricket Victoria profit Friday, 11 Sep 2015 A strong season for Cricket Victoria's Big Bash franchises helped the association to a profit of almost $1.5m, with sponsorship revenue growing by 9% to more than $3m in 2014-15. Read more
Rugby League WC opens recruitment drive; Knights likely to retain principal sponsor; and more Friday, 11 Sep 2015 > Knights confident of retaining principal partner > Rugby League World Cup to recruit top commercial staffer > Australian Government kick-starts $1.7m philanthropy venture > Basketball Australia, NBL land supply deals > Prodrive Racing upgrades ties with two sponsors > Mack Trucks to take over title duties on Nissan's #99 Read more
Australian Marketing Institute reveals sponsorship awards shortlist Friday, 11 Sep 2015 Marketing campaigns from Volkswagen, iiNet and Victoria Bitter are among the shortlisted entries for the Australian Marketing Institute Award's best sponsorship category. Read more
Blue-chip global sailing event appoints Australian agency Thursday, 10 Sep 2015 The Extreme Sailing Series, a significant world sailing competition, has appointed a local agency to oversee sponsor acquisition and manage activations for its Sydney event. Read more
V8s on right track after sponsor surge Thursday, 10 Sep 2015 The V8 Supercars is forecasting a blockbuster year for commercial revenue after attracting a raft of first-time sponsors to the rejuvenated sport, according to commercial director Matt Braid. Read more
