Jets turnaround gathers pace with joint-principal sponsor Thursday, 10 Sep 2015 The commercial resurgence of the Newcastle Jets has continued, with the club signing its second co-major sponsor of the A-League pre-season. Read more
Sony to promote wearable tech with Roosters Wednesday, 09 Sep 2015 Sony has become the latest brand to join Sydney Roosters' end-of-season sponsor recruitment drive, signing a short-term deal with the NRL 2015 table-toppers. Read more
BHP forks out $5m for title rights to Perth Stadium precinct Wednesday, 09 Sep 2015 BHP Billiton has signed on as the inaugural partner of Perth's new 60,000-seat stadium despite the mining sector downturn, committing to a $5 million deal for naming rights to the venue's entertainment precinct. Read more
Bombers sponsorship staffer joins Rowing Australia as CCO Wednesday, 09 Sep 2015 Rowing Australia has appointed Essendon's head of commercial partnerships, Katherine Ginbey, as its first chief commercial officer. Read more
Scorchers upgrade partner to jersey front Tuesday, 08 Sep 2015 The Perth Scorchers Big Bash cricket franchise has up-sold existing sponsor Reiwa to replace West Australian telco brand Amcom as co-principal partner. Read more
Toyota to launch new HiLux on AFL grand final day Tuesday, 08 Sep 2015 Toyota will launch the latest version of its heavy-duty HiLux ute at this year's AFL grand final as it steps up its finals-series sponsor activations. Read more
Sydney Symphony drinks to new wine partner Tuesday, 08 Sep 2015 The Sydney Symphony Orchestra has inked a two-year deal with Kilikanoon, a South Australian winery operated by a former SSO principal cellist. Read more
FRUKT launches locally amid upswing for festival sponsors Monday, 07 Sep 2015 Global music and entertainment agency FRUKT has opened its first Australian office to capitalise on the growing commercial success of live music. Read more
Tour of Tasmania bike-race hitches up with naming rights sponsor Monday, 07 Sep 2015 Caravan manufacturer Jayco has extended its already-formidable sponsorship of cycling in Australia, signing on as naming rights sponsor of the Tour of Tasmania. Read more
Brydens to replace Meriton as Wests Tigers' major partner Monday, 07 Sep 2015 Wests Tigers has landed the largest sponsorship deal in the NRL club's history which replaces Meriton, with existing sponsor Brydens upgrading to principal partner from next season. Read more
