A new approach to fan and sponsor engagement strategy has lifted St Kilda's revenue drastically and boosted member recall of sponsors to unprecedented levels, according to chief commercial officer Christine Finnegan.Read more
State of Origin naming rights sponsor Holden is only fifth in a list of brands most associated with the NRL's centrepiece series, with stadium sponsors Suncorp and ANZ dominating awareness metrics, according to digital marketing specialist Amobee.Read more
The Australian Centre for the Moving Image is ramping up its revenue-generating capabilities, appointing its first ever head of development alongside a new marketing chief.Read more
Cadbury will build a long-term sponsorship and brand strategy around the music and entertainment sectors in order to target its key consumer base, according to the brand's head of partnerships.Read more
Netball Australia is set to review the structure of its commercial department after August's Netball World Cup, in the wake of its two most senior sponsorship staffers departing.Read more
Fundraising and philanthropic revenue has begun to outpace sponsorship growth in the arts sector but innovative approaches to sponsorship will still reap results, according to Brandenburg Orchestra development manager Stephen Attfield.Read more
Renault will provide a fleet of vehicles to Australian pro cycling team Orica-GreenEDGE as part of its push into the sport, starting with this year's Tour de France.Read more
V8 Supercars outfits Erebus Motorsport and Prodrive Racing have secured new and renewed deals ahead of this week's Townsville 400.Read more
Channel Nine has named eight brands as official broadcast sponsors of the coming Ashes series, including two brands in direct conflict with official Cricket Australia partners.Read more
The Sydney Roosters and principal partner Steggles have surpassed $2 million in charity proceeds, five years into their joint fundraising campaign, the Steggles Charity Nest.Read more
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