Roar expands Ladbrokes deal for Liverpool sell-out
Wagering brand Ladbrokes will step up as front of jersey sponsor for Brisbane Roar's prestige friendly match against football giant Liverpool.Read more
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Coffee Club priced out of Roar renewal
The Coffee Club has pulled out of its principal partnership with the Brisbane Roar after it was unwilling to match the club's evaluation of the property, Sponsorship News understands.Read more
Castrol shifts strategy away from Wallabies tests
Motor oil brand Castrol will not renew its naming rights partnership with the Australian Rugby Union's Rugby Championship, leaving this season's domestic test series tour without a major backer.Read more
Sponsorship campaigns in contention for marketing gong
Sponsorship and activation campaigns from ApolloNation, Traffik, Gemba and Graffiti have all made the Australian Promotional Marketing Association's 2015 Star Awards shortlist.Read more
Sanitarium hands sponsorship and research duties to Gemba
Gemba has won the sponsorship strategy and activation business of major FMCG player Sanitarium Health & Wellbeing after a competitive pitch.Read more
Bupa to chart new course after downgrading at Hawks
Health insurance giant Bupa will implement a new sponsorship strategy after giving up its major branding with the Hawthorn Hawks, shifting from awareness towards health and wellbeing content.Read more
Tourism Australia affirms sports diplomacy and major events strategies
The economic impact of the Cricket World Cup and Asian Cup tournaments has vindicated a major events platform that will only grow through the government's new Sporting Diplomacy program, according to Tourism Australia chief John O'Sullivan.Read more
Sculpture by the Sea goes digital with Google
Google has backed the Sculpture by the Sea art exhibit through an investment by its arts-digitalisation program, the Google Cultural Institute.Read more
Swans commit to massive sponsor engagement program
The Sydney Swans AFL side is confident a major restructure of its commercial team and increased investment in sponsor servicing will help to maintain its rapidly-growing sponsorship portfolio.Read more
More big-name brands join football bandwagon
Samsung, Crown Resorts and Nike are among the second wave of blue-chip brands to partner with the International Champions Cup football tournament, which will host football royalty at the MCG.Read more
