Storm wins with 5-year Crown Resorts renewal Thursday, 27 Aug 2015 Crown Resorts has signed a long-term extension with the Melbourne Storm, taking its alliance with the club into the next decade. Read more
Holden to retain NRL partnership as it seeks 1000-car target Wednesday, 26 Aug 2015 Holden is set to extend its NRL partnership and will implement a new sales model using the NRL head office as it pushes for increased sponsorship returns, according to the carmaker's sponsorship chief, Simon McNamara. Read more
Fitness startup signs Collingwood star, targets AFL contracts Wednesday, 26 Aug 2015 Wearable-technology firm Athos has signed Collingwood captain Scott Pendlebury as its first Australian ambassador and is targeting partnerships with other AFL clubs. Read more
Goodlife ramps up marketing spend in competitive gym sector Wednesday, 26 Aug 2015 Goodlife Health Clubs' marketing outlay more than doubled to $2.8 million in the 2015 financial year as the chain rolled out a national sponsorship campaign, and a new deal will give it access to a database of 6 million people. Read more
NRL, AFL unveil finals week activations zones Tuesday, 25 Aug 2015 The AFL has revealed plans for a sponsor-packed festival precinct in the lead-up to the 2015 Grand Final, while the NRL will also run a new fan engagement zone to leverage its finals series. Read more
Seven and Racing Victoria joint venture secures betting support Tuesday, 25 Aug 2015 The Seven Network's ongoing drive for sports content will see the introduction of Australia's first free-to-air channel devoted entirely to a single sport, Racing.com, to be supported by CrownBet and Ladbrokes. Read more
Gold Coast Commonwealth Games signs inaugural partner Tuesday, 25 Aug 2015 Echo Entertainment has continued its push into sponsorship, becoming the first official partner of the Gold Coast Commonwealth Games, almost 1000 days out from the event. Read more
Jaycar extends as Bulldogs look for further growth Monday, 24 Aug 2015 NRL powerhouse the Canterbury-Bankstown Bulldogs is set for a record sponsorship year after re-signing major sponsor Jaycar and chief executive Raelene Castle is confident further renewals will follow. Read more
Melbourne Festival signs first payment partner Monday, 24 Aug 2015 Chinese banking payments company UnionPay International has signed its first large-scale sponsorship in Australia, joining the Melbourne Festival as a major partner. Read more
Lion restructures marketing and sponsorship Monday, 24 Aug 2015 Alcohol and food giant Lion has restructured its senior marketing roles, appointing Tanya Marler to the role of marketing director - brand and innovation, which includes responsibility for sponsorship. Read more
