NBL strikes supply deal with Wilson Monday, 17 Aug 2015 Wilson Sporting Goods Co. will replace Spalding as the official game ball supplier of the National Basketball League on a long-term deal. Read more
Samsung in three-year Questacon tech partnership Friday, 14 Aug 2015 Samsung will provide a range of technology solutions to Questacon as part of a long-term education partnership, the first since the brand undertook a review of its sponsorship properties. Read more
Netball WA restructures management Friday, 14 Aug 2015 Netball WA has restructured its commercial management team and also signed a new sponsorship deal with WA medical services group, RediMed. Read more
Linebreak targets sponsorship deals for expansion Friday, 14 Aug 2015 Compression garments brand Linebreak has signed partnerships with two A-League clubs and Touch Football Australia as it ramps up its local operations. Read more
Mondelez sponsorship evolution continues with Olympics alliance Thursday, 13 Aug 2015 Confectionery giant Mondelez will use a new partnership with the Australian Olympic Committee to promote up to seven of its brands, including Cadbury and Oreo, as the AOC nears its $40m sponsor target. Read more
Priceline increases Netball SA spend Thursday, 13 Aug 2015 Priceline Pharmacy has netted a long-term renewal with Netball South Australia and the Adelaide Thunderbirds, expanding its partnership to include naming rights to the Netball SA Stadium. Read more
BankMecu to use Melbourne Fringe to support rebrand Thursday, 13 Aug 2015 BankMecu will use its Melbourne Fringe Festival naming rights as a platform to promote its new brand, Bank Australia, which it will transition to later this month. Read more
NBL sponsors waiting in the wings for broadcast details Wednesday, 12 Aug 2015 The NBL has beefed up its sales team and new general manager Jeremy Loeliger says a raft of potential sponsors are keen to back the sport – contingent on a new media deal currently being negotiated with a range of broadcasters. Read more
Lion's XXXX to partner with Surfing Australia Wednesday, 12 Aug 2015 Surfing Australia has partnered with Lion's XXXX Summer Bright Lager, making it the first national sporting body to replace its Federal Government 'Be the Influence' anti-alcohol funding with an alcohol sponsor. Read more
Victorian Government to streamline its brands Wednesday, 12 Aug 2015 The Victorian Government has announced it will unite its "confusing and disparate branding", including its tourism and major events agencies, under a single brand for the first time. Read more
