Hawks-Tasmania deal called into question Monday, 03 Aug 2015 The Tasmanian Greens and some sports marketing consultants have questioned the Tasmanian Government's long-term sponsorship renewal with Hawthorn, on the grounds the state government has failed to justify the deal's ROI. Read more
HSBC to employ virtual reality tech in largest Australian activation Friday, 31 Jul 2015 HSBC will kick off its largest leveraging program in Australia through a virtual reality installation in Sydney that will promote its retail banking business and Wallabies partnership. Read more
NT connection lands travel partner for Adelaide United Friday, 31 Jul 2015 Adelaide United's partnership with the Northern Territory Government has helped it secure a new agreement with travel agency Travel Superstore. Read more
St Kilda Festival tenders for sponsorship brokerage Friday, 31 Jul 2015 The City of Port Phillip has started a tender process to appoint a sponsorship operator for its St Kilda Festival and,for the first time, will offer uncapped commission to help land a major partner. Read more
Global media giant tables offer for CSM owner Thursday, 30 Jul 2015 WPP, the world's largest media advertising group, is in "advanced discussions" with the owner of sports and entertainment marketing agency CSM to acquire a controlling stake in the business. Read more
Boomers continue rich vein of WNBL university partnerships Thursday, 30 Jul 2015 The Melbourne Boomers Women's NBL outfit has secured Deakin University as naming rights sponsor in a deal that will effectively give the team the largest membership base in the competition. Read more
Sydney Airport lifts arts sponsorship Thursday, 30 Jul 2015 Sydney Airport will take presenting rights to the Sydney Symphony Orchestra's educational outreach program in a wide-ranging deal between the two institutions. Read more
Rugby League World Cup chief sets big goals Wednesday, 29 Jul 2015 Rugby League World Cup chief executive Michael Brown has laid out ambitious sponsorship and attendance targets for the 2017 tournament and will soon start recruiting key staff for the event. Read more
Darwin Festival's Santos sponsorship under fire Wednesday, 29 Jul 2015 A group of artists have called on the Darwin Festival to sever ties with energy giant Santos because of their concerns over its involvement in shale and coal seam gas fracking. Read more
Communications reshuffle at Supercars and GWS Wednesday, 29 Jul 2015 The V8 Supercars Championship has recruited GWS Giants corporate affairs executive Nick Johnston to lead its PR and communications team, with Supercars veteran Cole Hitchcock to depart. Read more
