Think globally, act locally on partnerships: DHL Tuesday, 28 Jul 2015 Logistics giant DHL will roll out focused marketing campaigns in Australia to activate a number of global partnerships, with sponsorship an especially effective marketing medium in Australia, according to local DHL chief Gary Edstein. Read more
Healthway sponsorship chief returns to Glory Tuesday, 28 Jul 2015 Anthony Radich, director of sponsorship at Healthway and former Perth Glory sponsorship manager, will return to the A-League club under new chief executive Peter Filopoulos. Read more
Subaru to drive Liberty sales through film festival partnership Tuesday, 28 Jul 2015 Subaru has replaced Audi as auto partner of the Melbourne International Film Festival for the launch of its sixth-generation Liberty mid-sized sedan. Read more
Mixitup gears for growth with staff expansion Monday, 27 Jul 2015 Sponsorship agency Mixitup has appointed former Sydney Gay and Lesbian Mardi Gras chief executive Michael Rolik and experienced Cricket Australia staffer Julia Watt to senior positions as part of a major local expansion. Read more
Vegemite moves away from sponsorship Monday, 27 Jul 2015 Vegemite's four-year association with Surfing Australia has ended and the brand is unlikely to reinvest in sponsorship - although SA has lined up a replacement partner. Read more
Victorian Government commitment secures football festival Monday, 27 Jul 2015 The Victorian Government has forked out funds to retain the International Champions Cup football tournament in Melbourne after its inaugural run was attended by more than 200,000 people. Read more
FMCG brands are missing sponsorship benefits: beverage chief Friday, 24 Jul 2015 Coconut water brand Coco Joy has focused its marketing spend in sponsorship and this has been crucial in quickly establishing an identity for the product, according to the brand's chief executive Tim Xenos, who says most FMCG brands under-use the sponsorship channel. Read more
Moving image centre wins new sponsors for Bowie show Friday, 24 Jul 2015 The Australian Centre for the Moving Image has boosted its marketing team and signed some new partnerships in the lead up to its David Bowie retrospective. Read more
Grill'd branches into AFL grassroots Friday, 24 Jul 2015 Healthy burger chain Grill'd has continued its sponsorship expansion through a deal with the Victorian Amateur Football Association. Read more
Elite Sports rebrand underway as agency eyes golf, major events Thursday, 23 Jul 2015 Elite Sports Properties will rebrand to 'TLA Australia' after it was acquired by the American talent agency TLA, and chief executive Craig Kelly says the business is set to expand into new sectors thanks to an injection of capital from the new owners. Read more
