Italian brand replaces Tissot as MotoGP title sponsor Thursday, 23 Jul 2015 Prolific MotoGP sponsor Pramac will replace Tissot as naming rights partner of the 2015 Australian MotoGP in its first ever local deal. Read more
Qantas extends golfing promotion with Golf Queensland Thursday, 23 Jul 2015 The Qantas Golf Club, the airline's frequent flyer program for golfers, will sponsor the Queensland Open as it looks to expand its member base. Read more
Speedo extends blanket swimming partnership Wednesday, 22 Jul 2015 Speedo has confirmed its complete sponsorship coverage of Australia's swimming teams, signing an official supply deal with the Australian Paralympic Committee. Read more
New sponsorship chiefs at Souths and WAFC Wednesday, 22 Jul 2015 South Sydney Rabbitohs will restructure its sponsorship and sales team following the departure of its head of sponsorship, Daniel Grace, who will take on the top commercial role at the West Australian Football Commission. Read more
Healthway adopts short-term approach to large-scale deals Wednesday, 22 Jul 2015 The board of besieged Western Australian government agency Healthway has confirmed more than $2.5 million in sponsorship deals but will not sign long-term deals until its new management is finalised. Read more
Melbourne City deals show benefit of global sports ownership Tuesday, 21 Jul 2015 Access to Australia's "sports-crazy" market through football team Melbourne City was a key factor in brands such as Nissan and software firm SAP partnering globally with the team's owner, City Football Group, according to the group's commercial director Omar Berrada. Read more
Sponsorship to play key role for Tourism NT Tuesday, 21 Jul 2015 The Northern Territory Government has committed $1.3m to sponsorship in 2015-16 and also plans to increase its use of collaborative marketing campaigns, such as its 'Million Dollar Fish' promotion, which is underwritten by corporate sponsors. Read more
New and renewed deals for Wildcats Tuesday, 21 Jul 2015 The Perth Wildcats NBL franchise has renewed key backer P&N Bank and signed a new deal with a West Australian dental brand. Read more
Repucom flags push into media rights with Mattiske hire Monday, 20 Jul 2015 Repucom has expanded its Australian operations, appointing former NRL chief of strategy, Shane Mattiske, to sit alongside current boss Guy Port as joint-managing director. Read more
Audi strategy change underway with big football activations Monday, 20 Jul 2015 Audi will support its International Champions Cup naming rights deals with one of its biggest leveraging campaigns as it continues to roll out a new mass-market partnerships strategy. Read more