Sydney's satellite TEDx conference has secured a "multi-million dollar" level of investment after restructuring its partnership tiers to accommodate blue-chip sponsors such as Optus and Uber.Read more
Virgin Active will target Tough Mudder participants after signing on as the endurance event's exclusive health club partner.Read more
Nissan will use a new partnership with the V8 Supercars to launch its latest heavy-duty Navara ute after signing on as naming rights sponsor of the Winton SuperSprint.Read more
The Australian sponsorship industry is anchoring itself to metrics such as "eyeballs" when product sales should be the ultimate test of ROI, according to the managing director of agency Bastion EBA, Jack Watts.Read more
Opera Australia felt the pinch of a flat sponsorship market in 2014, and the organisation's chairman says arts rights holders are coming under increasing pressure to demonstrate return on investment for sponsors.Read more
Seven West Media will underpin its Olympics broadcast agreement through a wide-ranging commercial and marketing partnership with the Australian Olympic Commission.Read more
Corporate partnerships can develop brand differentiation more effectively than any other marketing channel, according to the Bank of Melbourne's Jacky Sutton.Read more
A family restaurant chain has joined the Wests Tigers as sleeve sponsor, and the club has also opened up a new category by securing a 'women's strategy and venue partner'.Read more
The Mother's Day Classic charity running event has renewed contracts with five major partners and signed new deals with four more, including Garnier.Read more
A concerted campaign to engage stakeholders such as government and multicultural communities was the key factor in the success of the 2015 Asian Cup, which is set to announce a $25m surplus, according to the event's outgoing CEO, Michael Brown.Read more
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