Terminating Suns deal would cause "enormous damage": Hostplus Tuesday, 14 Jul 2015 Sponsors can improve brand sentiment in the long term by remaining loyal to troubled sporting clubs, rather than cutting ties and turning their backs, according to the CEO of prolific sports sponsor Hostplus. Read more
Partners return to cycling race after successful first season Tuesday, 14 Jul 2015 A full suite of sponsors will return to the second year of the Cadel Evans Great Ocean Road Race and organisers expect further growth after strong broadcast and attendance figures in the race's inaugural year. Read more
Samsung steps up WSL activations Tuesday, 14 Jul 2015 Samsung has unveiled a new short film to promote its World Surf League partnership, featuring brand ambassador Sally Fitzgibbons. Read more
Carsales.com.au no longer sponsorship "agnostics" Monday, 13 Jul 2015 Online auto marketplace Carsales.com.au has shed a "team agnostic" view of sponsorship which held it back from large-scale sponsorship campaigns, according to director - automotive, Chris Polites. Read more
Sydney Opera House appoints new partnerships staffer Monday, 13 Jul 2015 The NRMA's head of sponsorship, Cie'Jai Zarb, is set to join the Sydney Opera House in a senior commercial role, while the iconic venue's head of new partnerships has departed. Read more
Fielders expands Lehmann relationship Monday, 13 Jul 2015 Darren Lehmann, the head coach of Australia's cricket team, has been re-signed as brand ambassador of home improvement brand Fielders, with the deal to include Lehmann's cricket academy for the first time. Read more
More high-profile brands pile on to Nine's festival of football Friday, 10 Jul 2015 Several key supporters of the International Champions Cup football tournament, including Audi, Samsung and Telstra, will augment their sponsorship through advertising partnerships with broadcast network Nine. Read more
Women's BBL to bring new audience and sponsors to cricket Friday, 10 Jul 2015 Cricket Australia's inaugural Women's Big Bash League will be broadcast on the Ten network and both CA and BBL teams are confident the new product will generate "significant" commercial interest. Read more
Jupiters Casino backs NBL's Blitz Friday, 10 Jul 2015 The National Basketball League's pre-season tournament will be held in Townsville after casino and resort Jupiters partnered with the NBL. Read more
Samsung appoints new CMO in midst of sponsorship review Thursday, 09 Jul 2015 Samsung Australia has promoted Phillip Newton to the role of chief marketing officer amid an ongoing review of the brand's sponsorship strategy and the departure of a pair of senior brand marketers. Read more
