Adelaide United attracts blue-chip backing for Liverpool fixture Thursday, 09 Jul 2015 Malaysia Airlines, San Remo and Veolia will all appear on the Adelaide United strip when the A-League side plays a one-off friendly against global football giant Liverpool later this month. Read more
City and Victory secure key partnerships Thursday, 09 Jul 2015 A-League champion Melbourne Victory has extended foundation sponsor KFC for a further two years, while cross-city rival Melbourne City has signed its third new deal of the off-season. Read more
Saints engagement nets surge in sponsor recall and revenue Wednesday, 08 Jul 2015 A new approach to fan and sponsor engagement strategy has lifted St Kilda's revenue drastically and boosted member recall of sponsors to unprecedented levels, according to chief commercial officer Christine Finnegan. Read more
Stadium naming rights dominate SOO digital conversation Wednesday, 08 Jul 2015 State of Origin naming rights sponsor Holden is only fifth in a list of brands most associated with the NRL's centrepiece series, with stadium sponsors Suncorp and ANZ dominating awareness metrics, according to digital marketing specialist Amobee. Read more
ACMI creates senior development, marketing roles Wednesday, 08 Jul 2015 The Australian Centre for the Moving Image is ramping up its revenue-generating capabilities, appointing its first ever head of development alongside a new marketing chief. Read more
Cadbury to shift sponsorship budget into entertainment Tuesday, 07 Jul 2015 Cadbury will build a long-term sponsorship and brand strategy around the music and entertainment sectors in order to target its key consumer base, according to the brand's head of partnerships. Read more
Netball Australia likely to restructure commercial team Tuesday, 07 Jul 2015 Netball Australia is set to review the structure of its commercial department after August's Netball World Cup, in the wake of its two most senior sponsorship staffers departing. Read more
Innovation to fortify Brandenburg Orchestra against flat sponsorship Tuesday, 07 Jul 2015 Fundraising and philanthropic revenue has begun to outpace sponsorship growth in the arts sector but innovative approaches to sponsorship will still reap results, according to Brandenburg Orchestra development manager Stephen Attfield. Read more
Renault "enthusiastic" about cycling after saddling up with GreenEDGE Monday, 06 Jul 2015 Renault will provide a fleet of vehicles to Australian pro cycling team Orica-GreenEDGE as part of its push into the sport, starting with this year's Tour de France. Read more
Erebus and Prodrive wrap up partnerships Monday, 06 Jul 2015 V8 Supercars outfits Erebus Motorsport and Prodrive Racing have secured new and renewed deals ahead of this week's Townsville 400. Read more
