NAB and Hungry Jack's challenge Cricket Australia incumbents Monday, 06 Jul 2015 Channel Nine has named eight brands as official broadcast sponsors of the coming Ashes series, including two brands in direct conflict with official Cricket Australia partners. Read more
Roosters' charity program surpasses $2m in fundraising Friday, 03 Jul 2015 The Sydney Roosters and principal partner Steggles have surpassed $2 million in charity proceeds, five years into their joint fundraising campaign, the Steggles Charity Nest. Read more
Roar expands Ladbrokes deal for Liverpool sell-out Friday, 03 Jul 2015 Wagering brand Ladbrokes will step up as front of jersey sponsor for Brisbane Roar's prestige friendly match against football giant Liverpool. Read more
Coffee Club priced out of Roar renewal Friday, 03 Jul 2015 The Coffee Club has pulled out of its principal partnership with the Brisbane Roar after it was unwilling to match the club's evaluation of the property, Sponsorship News understands. Read more
Castrol shifts strategy away from Wallabies tests Thursday, 02 Jul 2015 Motor oil brand Castrol will not renew its naming rights partnership with the Australian Rugby Union's Rugby Championship, leaving this season's domestic test series tour without a major backer. Read more
Sponsorship campaigns in contention for marketing gong Thursday, 02 Jul 2015 Sponsorship and activation campaigns from ApolloNation, Traffik, Gemba and Graffiti have all made the Australian Promotional Marketing Association's 2015 Star Awards shortlist. Read more
Sanitarium hands sponsorship and research duties to Gemba Thursday, 02 Jul 2015 Gemba has won the sponsorship strategy and activation business of major FMCG player Sanitarium Health & Wellbeing after a competitive pitch. Read more
Bupa to chart new course after downgrading at Hawks Wednesday, 01 Jul 2015 Health insurance giant Bupa will implement a new sponsorship strategy after giving up its major branding with the Hawthorn Hawks, shifting from awareness towards health and wellbeing content. Read more
Tourism Australia affirms sports diplomacy and major events strategies Wednesday, 01 Jul 2015 The economic impact of the Cricket World Cup and Asian Cup tournaments has vindicated a major events platform that will only grow through the government's new Sporting Diplomacy program, according to Tourism Australia chief John O'Sullivan. Read more
Sculpture by the Sea goes digital with Google Wednesday, 01 Jul 2015 Google has backed the Sculpture by the Sea art exhibit through an investment by its arts-digitalisation program, the Google Cultural Institute. Read more
