> Volkswagen to target grassroots AFL through Swans activation
> Financial services brand opens $1m funding programs
> Casino builds on long-standing Cowboys alliance
> Guardian AU signs first local partnership
> Nine secures Touch Football World Cup rightsRead more
The Adelaide Crows AFL side has posted an operating loss of $408,000 in 2014 despite boosting all commercial revenue streams - including an increase of more than $2m in its sponsorship and fundraising revenue.Read more
The NSW Waratahs have appointed a former senior marketer at Levis and CUB as the first chief commercial officer for the franchise as part of a wider restructure by the Super Rugby side's new CEO.Read more
Home appliances brand Breville will return as a major sponsor of Sydney's Aroma Festival to capitalise on the large volume of foot-traffic through the event's Rocks precinct.Read more
V8 Ute Racing, one of the most popular Supercars support categories, has signed a co-naming rights sponsor ahead of its change from sedan-based utes to heavier duty vehicles in 2016.Read more
The Melbourne Rebels Super Rugby side posted $3.2 million in sponsorship revenue in 2014, a drop of more than 25% from the previous year, according to the annual report of the Australian Rugby Union.Read more
Brisbane has become the latest AFL side to install a chief commercial officer, appointing former Carlton staffer Anthony Barham, while the Lions' long-serving head of commercial Phil Rigby is set to join Queensland Cricket.Read more
AFL side Fremantle and the V8 Supercars Championship have become the latest rights-holders to sign resource-sharing alliances with education providers.Read more
Golf Queensland has secured Srixon as naming rights partner to its showpiece grassroots competition as part of a wider sponsorship agreement.Read more
The Australian Rugby Union posted an 11% increase in sponsorship revenue in 2014 to $28.7m - taking it past the NRL's figure - but logged a deficit of $6.3m after being hit by falling broadcast and match-day takings.Read more
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