Swans commit to massive sponsor engagement program Tuesday, 30 Jun 2015 The Sydney Swans AFL side is confident a major restructure of its commercial team and increased investment in sponsor servicing will help to maintain its rapidly-growing sponsorship portfolio. Read more
More big-name brands join football bandwagon Tuesday, 30 Jun 2015 Samsung, Crown Resorts and Nike are among the second wave of blue-chip brands to partner with the International Champions Cup football tournament, which will host football royalty at the MCG. Read more
Cricket World Cup generates $1.1 billion Tuesday, 30 Jun 2015 Cricket Australia has revealed the full economic impact of this summer's Cricket World Cup, with a major study finding almost a quarter of the tournament's one million paying attendees were overseas visitors. Read more
Key metrics continue to rise for Sydney FC Monday, 29 Jun 2015 Sydney FC has recorded strong growth in sponsorship revenue for the fourth consecutive year, and CEO Tony Pignata has challenged A-League clubs to sustain upward growth in preparation for a new broadcast rights deal. Read more
New community and partnerships chief at STC Monday, 29 Jun 2015 The Sydney Theatre Company has appointed experienced corporate social responsibility executive Sarah Forde as its new community and commercial head after the departure of Paul O'Byrne. Read more
Coopers extends Adelaide festival focus Monday, 29 Jun 2015 South Australian brewery Coopers has maintained its blanket festival sponsorship strategy, joining as a partner of a new Adelaide beer and food festival. Read more
Queensland NRL sides secure key deals Friday, 26 Jun 2015 A short-term shorts sponsor has finalised North Queensland Cowboys' on-field assets, while the Gold Coast Titans' recent commercial resurgence has continued with a new jersey partner. Read more
Cannes gongs for local activations; New partners for SFC; and more Friday, 26 Jun 2015 > Samsung and ANZ sponsorship activations pick up Cannes gongs > Puma and ITP sign on with Sydney FC > Nine assembles blue-chip sponsors for The Voice > Canon the latest to partner with Shute Shield > Coates Hire renews Rally naming rights Read more
MTC pushes for future growth after sponsor downturn Friday, 26 Jun 2015 The Melbourne Theatre Company is gearing towards an increase in self-generated revenue after restructuring its commercial staff and implementing a number of new development initiatives in 2015. Read more
Tide turning against betting sponsorship: Essendon Thursday, 25 Jun 2015 Essendon will not accept commercial partnerships with betting or wagering firms in the future, according to Essendon chief executive Xavier Campbell, who says the club can sustain the hit to commercial revenue. Read more
