Melbourne Victory enrols Mayfield Childcare in sponsor roster
The A-League’s Melbourne Victory has signed Mayfield Childcare Centres as a Premier Partner for the 2025/26 season.
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Bowls NSW draws wider digital engagement from Campaignware link up
Bowls NSW has partnered content creation platform Campaignware to create a central digital hub to boost member engagement and streamline content supporting its Platinum Pennant competition.
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Jacob’s Creek makes Australian Open comeback as wine partner
Jacob’s Creek will return as wine partner to the Australian Open in 2026 under a new agreement with Tennis Australia and Vinarchy.
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Team Global Express becomes prime mover of Auckland FC merch
Auckland FC has named Team Global Express (TGE) as its logistics service provider for the upcoming A-League season.
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Richmond formalises trusted supplier NSB Cyber in new sponsorship
The AFL’s Richmond Football Club has secured NSB Cyber in a formal partnership.
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RAA enters the Adelaide Grand Final in big commitment
South Australia’s Royal Automobile Association (RAA) has signed to become a Major Partner for four years to the Supercars’ Adelaide Grand Final.
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Ergon Energy Retail, Flying Doctor mark 25-year donation partnership with three-year extension
Ergon Energy Retail has extended its partnership with the Queensland sections of the Royal Flying Doctor Service (RFDS) that has seen its customers and staff raise more than $20 million over 25 years.
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Brands should consolidate management of community sponsorships with commercial deals – Skildum-Reid
Corporate sponsorship strategist and trainer Kim Skildum-Reid has advised brands not to manage their community sponsorship portfolios separately from other partnership types.
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Footie stars’ Barry project enters AFL finals to pitch Cherry Vanilla Cola
Drinks brand Barry has produced a television ad campaign for its Cherry Vanilla Cola starring AFL players Bailey Smith and Charlie Curnow aligned to the Aussie rules finals series.
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