Glory poaches Swimming Australia commercial chief Thursday, 25 Jun 2015 Perth Glory has appointed Swimming Australia's chief commercial officer, Peter Filopoulos, as its new CEO. Read more
Netball's footprint to surge through Rebel partnership Thursday, 25 Jun 2015 Netball Australia will target a boost in merchandising and licensing income ahead of a home World Cup through a new partnership with Australia's largest sporting retailer, Rebel Sport. Read more
Jets to split front of jersey asset after principal partner signing Thursday, 25 Jun 2015 A-League side the Newcastle Jets has secured a principal partner only weeks after Football Federation Australia stripped Nathan Tinkler of the club's ownership. Read more
Telstra and Citi to push loyalty programs with Live Nation Wednesday, 24 Jun 2015 Blue-chip brands Telstra and Citi will support Madonna's first Australian tour in more than 20 years, with both sponsors being attracted to the "uncluttered" music sector, according to the managing director of Live Nation's exclusive sponsorship agency Mixitup. Read more
Big-spending training group enters AFL with Tigers alliance Wednesday, 24 Jun 2015 Community Training Initiatives has signed its first AFL partnership, taking match-ball duties at Richmond for the rest of the 2015 season. Read more
NBL bolsters executive with media rights and commercial expertise Wednesday, 24 Jun 2015 The NBL has strengthened its executive management by adding three new board members, appointing a new general manager, and engaging the NRL's former head of strategy as it attempts to secure broadcast and sponsorship deals. Read more
Hoyts luxury offering brings in major brands Tuesday, 23 Jun 2015 Hoyts has secured five brand partners to support the nation-wide launch of its premium cinema experience, Hoyts LUX. Read more
Destination NSW wins big in state budget Tuesday, 23 Jun 2015 The NSW Government is angling for a larger slice of sports and entertainment tourism, injecting more than $200m in extra funds to help the state bolster its major sporting and cultural events. Read more
New naming rights sponsor for Australian Surf Festival Tuesday, 23 Jun 2015 Surfing Australia has secured Northern NSW credit union BCU as major sponsor of the 2015 Australian Surf Festival. Read more
Audi steals march on premium car rivals with Hawks deal Monday, 22 Jun 2015 Audi has broken away from niche, luxury-focussed sponsorships through a new partnership with AFL powerhouse Hawthorn, and will use the multi-million dollar deal as a long-term platform to become the number one luxury car brand in Australia. Read more
