Toyota will look to revitalise leveraging of its AFL partnership, by re-launching its Legendary Moments activation after two successful years of using the campaign to run a user-generated content promotion.Read more
Coopers has returned as a top-tier partner of both the Sydney and Perth Comedy Festivals, which both kick off this week.Read more
Wings Over Illawarra, NSW's largest air show, has secured a trio of blue-chip sponsors for its 2015 event and plans further expansion for 2016.Read more
AFL club Port Adelaide has announced a range of partnership extensions, including with iiNet, CUB and Comwire IT.Read more
Arno Lenior, Samsung's chief marketer in Australia and the man behind its local sponsorship strategy, has departed the company, which is in the process of reviewing the structure of its marketing and sponsorship team.Read more
A vodka brand and its non-profit partner have revealed their tips to ensure both parties gain lasting benefits from philanthropic sponsorships.Read more
Strong sponsor interest in the 2014 Winter Olympics and new broadcast agreements have put the Australian Olympic Committee on-track to hit its $40 million sponsorship revenue target by the 2016 Rio Olympics.Read more
Hyundai has added a pair of charity partners to its Hyundai Help for Kids program, which has raised close to $2 million since its launch last year.Read more
Media and entertainment giant Nine Entertainment has sold its Nine Live business, including Ticketek, to private equity firm Affinity for an enterprise value of $640 million.Read more
The Western Bulldogs AFL club has appointed David Stevenson, currently an international vice president at sportswear giant Nike, as its new chief executive.Read more
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