City sponsorship revenue rises 60% in first year of foreign ownership Monday, 22 Jun 2015 Melbourne City's unique global partnerships model is proving popular with corporates despite the challenges of operating across multiple geographic regions, according to the club's commercial chief. Read more
Netball World Cup sponsor roster nears completion Monday, 22 Jun 2015 Australia Post has become the latest Netball Australia partner to extend its support to the 2015 Netball World Cup. Read more
Aquis splashes out on second principal partnership Friday, 19 Jun 2015 Aquis, the casino and resort operator, has filled the last remaining front-of-jersey gap in the NRL, signing a two-year deal with the Gold Coast Titans. Read more
ARU set for windfall; Glory to favour CEO with commercial background; and more Friday, 19 Jun 2015 > ARU confirms Rebels sale and England tour > Sponsorship to be priority of new Glory CEO > South32 sponsor function to sit within corporate affairs > Penrith secures lower-back partner > QBE ramps up Swans activations Read more
Bell Shakespeare sponsorship falls below $1m Friday, 19 Jun 2015 Bell Shakespeare has been hit by the tough commercial climate for arts organisations, with its sponsorship revenue dropping by 25%. Read more
AFL "can't afford" to ignore State of Origin cash cow Thursday, 18 Jun 2015 The AFL can no longer afford to not have a State of Origin product, and could generate more than $100m annually from a similar structure to the wildly successful NRL model, according to sports marketing experts. Read more
Fringe, Vivid and Adelaide Festivals deliver record expenditure Thursday, 18 Jun 2015 A trio of Australia's largest cultural festivals generated a record economic impact in 2015, including a combined audience of almost 4.5 million people. Read more
HIF extends Wildcats tenure Thursday, 18 Jun 2015 NBL powerhouse the Perth Wildcats and Health Insurance Fund of Australia have extended their sponsorship agreement until the end of the 2017-18 season. Read more
Importance of philanthropy rising as sponsorship subsides: Belvoir Wednesday, 17 Jun 2015 Belvoir Theatre has geared its commercial strategy towards smaller, contra partnerships and philanthropy after losing Optus as its largest sponsor, according to the company's head of development, Nathan Bennett. Read more
Sydney FC CEO puts onus on retention Wednesday, 17 Jun 2015 A-League club Sydney FC has extended its alliance with back-of-shorts sponsor De Lorenzo and retention will be a key strategy for growth in a tough market, according to CEO Tony Pignata. Read more
