New naming rights partner for NSWRL City Origin side
Aboriginal services group Kari has replaced Suncorp insurance brand GIO as the naming rights partner of the NSW Rugby League's City Origin side.Read more
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Lexus among luxury brands at Marie Claire awards
Lexus will join Pacific Magazines imprint Marie Claire as the major partner of its awards gala, the 2015 Prix de Marie Claire Awards.Read more
Citibank extends ownership of Good Food Fest
Citi Australia has secured a three-year naming rights extension with the Good Food & Wine Show, with the bank to continue as presenting partner across the festival's four city-specific events.Read more
Mitchum partners with Miss Muddy to activate social campaign
Miss Muddy, the women's only obstacle course event, has signed a new partnership with Revlon deodorant brand Mitchum as it closes in on 65,000 participants.Read more
Penske elevates house brand to principal status at DJR
Diesel engine maker MTU will become the first Roger Penske-owned brand to feature as principal sponsor on the American tycoon's V8 Supercars outfit, DJR Team Penske.Read more
Basketball Australia to rebuild WNBL sponsorship strategy
An Australian Sports Commission review of the Women's National Basketball League has recommended Basketball Australia make a host of changes to the competition, including a dedicated marketing team and new commercial and sponsorship strategies.Read more
Cisco and Red Bull join Opera House as sponsors for one-off events
The Sydney Opera House has signed new partners for a pair of its major programs, Vivid LIVE and An Evening with Stephen Hawking.Read more
Dairy Australia to promote Legendairy platform through sports
Dairy Australia, the national marketing and development organisation for the dairy industry, has partnered with AFL side Collingwood and will launch a new public swimming event to promote its 'Legendairy' campaign.Read more
Dodo to return as family show sponsor
Dodo, the low-cost internet service provider, has returned as naming rights sponsor of this month's Sydney Family Show.Read more
Gemba's real-time social media campaign reaps rewards for Toyota
Toyota's activations during the 2014-15 summer of cricket "smashed" its key performance indicators and achieved an 86% positive sentiment, according to the campaign's agency, Gemba.Read more
