The NSW Rugby Union's ground-breaking deal to broadcast club rugby competition the Shute Shield on the Seven Network will reach break-even point within weeks, according to the company putting the broadcast together, clubrugbytv.Read more
Huawei has credited its local strategic sponsorships with a recent boost in brand awareness, and its new long-term deal with the Gold Coast Suns will be a key piece of its Queensland marketing push.Read more
Chemist Warehouse has extended its backing of Port Adelaide in its third AFL partnership in as many weeks.Read more
The Queensland Police Service will be required to disclose the identity of corporate sponsors for the first time, after its recent annual report showed close to $500,000 in sponsor revenue.Read more
Sydney's Queen Victoria Building shopping complex will partner with The Australian Ballet for the company's 2015 season, with the agreement to include a number of activations throughout the QVB.Read more
Internet service provider iiNet has joined with agencies ApolloNation and Huckleberry to create a web series as part of its Hawthorn Hawks sponsorship activation.Read more
Baking franchise Bakers Delight has passed $15 million in cash and in-kind support to its charity partner, Breast Cancer Network Australia, including $1.1m through its Pink Finger Bun drive last year.Read more
Next month's game between Sydney FC and English Premier League side Tottenham Hotspur will be broadcast live on the free-to-air Seven Network, while insurance giant AIA will take the naming rights to the game.Read more
Suncorp will return as the presenting partner of the Sydney Theatre Company's 'Suncorp Twenties' as the low-cost ticketing initiative approaches 10,000 tickets sold.Read more
Six new and renewed partnerships were announced with the launch of the 2015 AFL competition last weekend, while the AFL has confirmed new partners for its iconic Goal and Mark of the Year competitions.Read more
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